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My most recent client was Craneware. Craneware is a:

…leading supplier of business intelligence and revenue cycle software that provides clients with chargemaster management software and products designed to optimize legitimate reimbursements and assist in managing the revenue cycle through better information, workflow, pricing strategy, capture of lost revenue and best practice modeling.

I barely know what this means, and this is after 3 conference calls, some study and spending a day with them. (Ok, so I’m teasing….they sell software solutions to hospitals and medical providers.)

Imagine this for a tough audience:    A group that as been HAMMERED with content and powerpoint for two days.  They know they will be working into the night — if you count the teamwork exercise and the company dinner.      Then imagine that they know there is a speaker at 2 pm  (nap time!) but they haven’t been told that the speaker will be fun, professional, or (gasp!) funny.   All they know is that they have to show up.  

Tough crowd.  But seeing them start at a DEAD stop and then move forward until — at the end of the keynote — that room was buzzing with energy and laughter was worth the trip to Arizona. (Ok, the check was nice too.) But we had a great time in Phoenix, Arizona.

 

Thanks Craneware.  If you’re looking for a motivational business speaker to pick up your troops at any time of the day…. even nap time…. I’d love to be your guy.

Brad

The military Uncle Sam that is!

I’m not gonna get into whether or not the current war is a great idea or not. But, one thing is certain: our men and women in the military are worthy of the utmost respect. They sacrifice a lot for their families — and us — and place themselves (often) in harm’s way for our country’s freedom. In a time of economic disparity and political uncertainties for our military, I cannot think of an audience who needs a bit of a “humor reminder” more than military audiences.

Here’s a photo of me working on stage in front of an Air Force audience doing an audience participation bit with an officer. We all really had a lot of fun doing this interactive session and I hope to be able to join them another time to help lighten things up again.

I’ve spoken to several military audiences— and I love them. I’ve been able to share humor with them, understand their lives a little better and become educated as well. These folks work hard at a job that couldn’t be more serious. You might think that military audiences are harder for humorists like me. Not so. They are actually one of my most favorite audiences to speak to. They are appreciative and responsive. And best of all, they need what I have to offer. (And don’t we all feel good when what we do is not only appreciated but needed?)

Have you ever had to address a difficult audience? How did you do it? Or, have you ever been the difficult audience? What did you think of the speaker?

Can you guess what my least favorite audience is? Comment away!

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