Tough Audience in the Arizona Dessert

My most recent client was Craneware. Craneware is a:

…leading supplier of business intelligence and revenue cycle software that provides clients with chargemaster management software and products designed to optimize legitimate reimbursements and assist in managing the revenue cycle through better information, workflow, pricing strategy, capture of lost revenue and best practice modeling.

I barely know what this means, and this is after 3 conference calls, some study and spending a day with them. (Ok, so I’m teasing….they sell software solutions to hospitals and medical providers.)

Imagine this for a tough audience:    A group that as been HAMMERED with content and powerpoint for two days.  They know they will be working into the night — if you count the teamwork exercise and the company dinner.      Then imagine that they know there is a speaker at 2 pm  (nap time!) but they haven’t been told that the speaker will be fun, professional, or (gasp!) funny.   All they know is that they have to show up.  

Tough crowd.  But seeing them start at a DEAD stop and then move forward until — at the end of the keynote — that room was buzzing with energy and laughter was worth the trip to Arizona. (Ok, the check was nice too.) But we had a great time in Phoenix, Arizona.

Thanks Craneware.  If you’re looking for a motivational business speaker to pick up your troops at any time of the day…. even nap time…. I’d love to be your guy.

Brad