Have you heard of a flash mob?  The answer is probably yes.  But have you heard of a motivational speaker creating an impromptu flash mob during a keynote address?  I’m thinking the answer is no.  I have been creating flash mobs for audiences for years and here’s the bottom line: they deliver big.

Here’s something I have learned from speaking to tens of thousands of people at meetings and conventions: what is most important for people is not always new information, but rather the feeling they have about the information. And there is no better shortcut to creating feelings than audience participation. A flash mob is audience participation on steroids.