Exceptionally good clients ask exceptionally good questions. And this particular question was so great that I wanted to answer it publicly.

The client was concerned that my keynote might not be business-y (yeah, I made up a word!) enough to satisfy her audience of upper management and leaders.

Her very reasonable fear was that my keynote might be good for people in general, but not targeted enough to her business audience.  The reason for this fear?  The name of the keynote:  Embrace Your Awesomeness.

I’m convinced that the name of the presentation is just branding.  And that for my taste, making it at least a little vague and a little fun makes the audience curious.  

Of course the description of the keynote reveals the details, but my client had some understandable fear that her audience wouldn’t “get” it.