How weird is it that in this industry it is a fairly low bar? Was the speaker ok? Good enough? Yeah? Well good for you. It’s crazy…I think planners should demand more. Forget mediocrity…let’s go for outstanding.
I imagine most of my clients would disagree with me. And they should. And to be fair I’m over simplifying the process. Of course everybody hopes for the best. The very best. But the fact that we so readily accept mediocrity is fascinating, crazy, and very disappointing.
I believe my job isn’t to be “good enough”. Or to earn evaluations that are high enough that nobody is unhappy. My job is to absolutely rock an audience in a way that everybody congratulates my client for picking the perfect speaker. The speaker that they’ll never forget. The speaker that will make next year’s speaker look bad by comparison.
Looking for a speaker who your audience will rave about? A speaker that makes them shout “Down In Front!” A speaker who makes you look like the hero of your event? Heck yes! Call me…let’s talk about customizing a keynote for your event that makes you the star.