Oooh. There are so many. We’ll give you three quickie mistakes:
1. Don’t hire a speaker simply to fill up a space in your meeting or convention. Hire a speaker to help you accomplish a specific goal; to create a specific behavior change; to deliver a specific message.
Not sure how best to use Brad? No sweat…just ask us and we’ll give you some ideas how to not just hire a motivational speaker, but to accomplish a goal. We’ll help you make your meeting a mad success.
2. Make sure your speaker is able to customize his program to your people, your group, your needs and your goals. You need somebody relevant to your audience. And without some customization that’s pretty much impossible.
Brad customizes his programs. Your people will experience something that can’t be repeated. (Yes…. it’s an experience. It’s not a speech.)
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We talked about this before: you need to check the testimonials and references. But in addition, we’re convinced that you need to chat with your potential motivational speaker. On the phone. No secretaries. No speakers bureaus. You need to talk direct. Does he seem pleasant? Does he seem to understand your needs? Is he willing to shape his program around your needs, desired outcomes and goals? Does he feel more like a partner or more like a contractor?
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