I have always loved magic. In fact, my first ever paying gig was as a 15-year old magician. As a motivational speaker, I often (though not always) work a bit of magic into my performances every so often. And if I am really lucky, a client will hire me specifically to do a magic routine.
But don’t just take MY word for it—know that science also tells us that investing in others is really an investment in ourselves.
There are tons of techniques to get the audience to bond with you as a funny motivational speaker. But nothing is as powerful as customized, on-the-spot humor created about what’s happening right then. In that room. At the convention. At the hotel. And happily for me, this is something I’m both very good at…and I love to do.
Here’s a fun fact—most of the people in my audiences think they need more training in business strategies and tactics. But statistically speaking, those around them think they need to improve people skills.
My job as an insurance speaker was to reinforce and reiterate their strong and positive culture, while also firing them up with a bit of passion, meaningfulness, and purpose.
Sure you can.
What we mean is that you might consider your budget. Your people will remember the killer awesome funny motivational speaker long after they have forgotten the slightly better chicken dish, the upgraded center pieces, and the fact that they got a brownie instead of a cookie.
Seriously, I’ve been amazed at how many conventions can’t afford a top speaker but instead allocate their money towards stuff their attendees will never remember. Do you want this year’s meeting to rock? Reconsider how you allocate your budget.
Second, Brad works closely with corporate sponsors and has many ideas how to both provide value for sponsors — and in turn get those sponsors to open their wallets and help you to afford the top speaker instead of second tier speaker. Want to learn more about sponsorship and how we can help you with that process? Contact us. We’d be happy to chat and share some great success stories and resources.
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Thanks so much.
Vice-President, McCormick & Schmick’s Restaurants
Brad got the group energized. And I have to tell you that of all of the speakers that we’ve had over the last three or four conferences since we’ve renewed this process, Brad just blew them all out of the water. He was absolutely the best, the funniest, the most engaging, the most entertaining. And as a result the message gets across real easy.
Founder & CEO, McComick & Schmick’s Restaurants
And I have to tell you, it was so impactful. And what was very special about his presentation was that he took the time to understand the issues and our culture and so he customized the approach and put the emphasis on the primary issues that were what our meeting was all about. And it was just so meaningful to have a key note speaker bring people into laughter, but also make it a meaningful quality presentation.
I’ll tell you one of the best things about it was the great connection he made with our people. I mean he was able to weave his message and all of his comedy and his magic and so on into our industry into our specific corporate culture which was absolutely critical. I mean everybody got his message and made a very specific connection for it.
In this blog post, Brad Montgomery explains the difference between Customization and Tailoring in a keynote speech – and why that is very important to you as a meeting planner.
Looking for a motivational speaker for your event? Contact me here.
Motivational Speaker, Humorist, Seminar Leader
Why Book Brad?
What does it mean to customize a Keynote Speech?
Lots of motivational speakers say that they customize their speech, but in my experience, very few actually do. Instead, what they do is tailor a speech. So what’s the difference between tailoring a keynote speech and customizing a motivational speech? Well, for me, the difference is huge.
Tailoring means often the speakers will drop in a catch phrase, or a brand name, or a company name, or an association name into some sort of pre-prepared story or sentence and then repeat that technique three times in a one-hour keynote and then claim that that program has been customized. Well, pish! Customization is genuine changing of the program to meet the client’s needs.
Audiences need to know that their speaker understands them, gets them, and is fully connected with their needs, their pains, their desires, their joys and their jobs. So, tailoring just isn’t sufficient for today’s audience.
A Motivational Speaker That Can Customize A Keynote Speech
Because I’m a comedian motivational speaker, tailoring for me means more than just making sure the message is relevant and on track. For me, customizing is more than having a five quick minute conversation with a client to find out what their concerns are. For me, customization is much more than helping a specific organization get from point A to point B in concert with the top decision-maker’s desires. For me, what customization means is to make the program all of those things and in addition, make it really funny by putting in specific, relevant jokes just for that group, those people and that event.
So, before my programs I always interview the top decision-makers for the organization and besides looking for all of their desires for change and for what their people need to hear, what I do in addition is look for places where I can write specific jokes and comedy bits for that group. So it’s not uncommon for me to create full sections of my program specifically for that event and that organization.
If you are considering hiring a motivational keynote speaker, I encourage you to check their references, to have a lengthy conversation with them, and to find out what they can deliver is consistent with what you need.
But, in addition to that, I ask you to consider what it would mean to you if your motivational speaker came with a truly extraordinary customized motivational speech for your organization. And if you feel that customization would help your audience connect to your speaker and therefore, improve the return on investment for that speaker, make sure your speaker customizes; not tailors.
Master of Customization