Here’s a fun fact—most of the people in my audiences think they need more training in business strategies and tactics. But statistically speaking, those around them think they need to improve people skills.
My job as an insurance speaker was to reinforce and reiterate their strong and positive culture, while also firing them up with a bit of passion, meaningfulness, and purpose.
Sure you can.
What we mean is that you might consider your budget. Your people will remember the killer awesome funny motivational speaker long after they have forgotten the slightly better chicken dish, the upgraded center pieces, and the fact that they got a brownie instead of a cookie.
Seriously, I’ve been amazed at how many conventions can’t afford a top speaker but instead allocate their money towards stuff their attendees will never remember. Do you want this year’s meeting to rock? Reconsider how you allocate your budget.
Second, Brad works closely with corporate sponsors and has many ideas how to both provide value for sponsors — and in turn get those sponsors to open their wallets and help you to afford the top speaker instead of second tier speaker. Want to learn more about sponsorship and how we can help you with that process? Contact us. We’d be happy to chat and share some great success stories and resources.
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Thanks so much.
Vice-President, McCormick & Schmick’s Restaurants
Brad got the group energized. And I have to tell you that of all of the speakers that we’ve had over the last three or four conferences since we’ve renewed this process, Brad just blew them all out of the water. He was absolutely the best, the funniest, the most engaging, the most entertaining. And as a result the message gets across real easy.
Founder & CEO, McComick & Schmick’s Restaurants
And I have to tell you, it was so impactful. And what was very special about his presentation was that he took the time to understand the issues and our culture and so he customized the approach and put the emphasis on the primary issues that were what our meeting was all about. And it was just so meaningful to have a key note speaker bring people into laughter, but also make it a meaningful quality presentation.
I’ll tell you one of the best things about it was the great connection he made with our people. I mean he was able to weave his message and all of his comedy and his magic and so on into our industry into our specific corporate culture which was absolutely critical. I mean everybody got his message and made a very specific connection for it.
In this blog post, Brad Montgomery explains the difference between Customization and Tailoring in a keynote speech – and why that is very important to you as a meeting planner.
Looking for a motivational speaker for your event? Contact me here.
Motivational Speaker, Humorist, Seminar Leader
Why Book Brad?
What does it mean to customize a Keynote Speech?
Lots of motivational speakers say that they customize their speech, but in my experience, very few actually do. Instead, what they do is tailor a speech. So what’s the difference between tailoring a keynote speech and customizing a motivational speech? Well, for me, the difference is huge.
Tailoring means often the speakers will drop in a catch phrase, or a brand name, or a company name, or an association name into some sort of pre-prepared story or sentence and then repeat that technique three times in a one-hour keynote and then claim that that program has been customized. Well, pish! Customization is genuine changing of the program to meet the client’s needs.
Audiences need to know that their speaker understands them, gets them, and is fully connected with their needs, their pains, their desires, their joys and their jobs. So, tailoring just isn’t sufficient for today’s audience.
A Motivational Speaker That Can Customize A Keynote Speech
Because I’m a comedian motivational speaker, tailoring for me means more than just making sure the message is relevant and on track. For me, customizing is more than having a five quick minute conversation with a client to find out what their concerns are. For me, customization is much more than helping a specific organization get from point A to point B in concert with the top decision-maker’s desires. For me, what customization means is to make the program all of those things and in addition, make it really funny by putting in specific, relevant jokes just for that group, those people and that event.
So, before my programs I always interview the top decision-makers for the organization and besides looking for all of their desires for change and for what their people need to hear, what I do in addition is look for places where I can write specific jokes and comedy bits for that group. So it’s not uncommon for me to create full sections of my program specifically for that event and that organization.
If you are considering hiring a motivational keynote speaker, I encourage you to check their references, to have a lengthy conversation with them, and to find out what they can deliver is consistent with what you need.
But, in addition to that, I ask you to consider what it would mean to you if your motivational speaker came with a truly extraordinary customized motivational speech for your organization. And if you feel that customization would help your audience connect to your speaker and therefore, improve the return on investment for that speaker, make sure your speaker customizes; not tailors.
Master of Customization
Don’t Make This Mistake When Hiring a Motivational Speaker
Top Mistakes People Make When Hiring a Motivational or Keynote Speaker.
Looking for a motivational speaker for your event? Contact me here
Motivational Speaker, Humorist, Seminar Leader, Would Love To Be On Your Team!
It’s Not Just About The Money – It’s About Lasting Change!
For you folks who prefer to read, here’s the transcript to the video:
One of the problems I see happening a lot is really a mis-allocation of your convention or meeting budget. And I’d like you to consider spending a little bit more on your speaker than you thought. The big mistake I see is that people will invest a huge amount of money on things that have no lasting value or impact on their attendees and then spend very little on their professional, and the overall return on the investment for the meeting stinks.
What Your People Will Remember About the Motivational Speaker After the Convention Is Over
So here’s the question I want you to ask yourself as you’re deciding what to buy: what are your people going to remember after the convention is over? Are they more apt to remember the slightly better chicken that you upgraded to? Are they more apt to remember that you’ve got brownies instead of cookies? Are they more apt to remember that you got the really cool ice cream or whatever? I mean are they going to remember the fact that you upgraded even your hotel or venue a slight bit? Or are they going to remember the speaker that came, shook them until it hurt, dumped them out of their chairs because they were laughing so hard, and six months later, a year later they’re still echoing and repeating what that speaker taught them? They’re still adapting techniques they’ve learned from that speaker. Are they going to remember that or what they had for their final dessert?
Of course, you know, I’m biased. I’m a speaker. I’d like you to invest in me, I don’t mind telling you. But no matter who you hire I want you to consider what is going to make the most difference for the longest amount of time to your people. My guess is that you want them to have a good time. That’s a great idea. My guess is you want to treat them really well and feed them really well. That’s a great idea. But I know also that at the very basic level, you’re trying to create lasting behavior change. And my suggestion to you would be to take some of that budget and reallocate it and get a top professional motivational speaker and pass on a few little extras that they will not remember.
Well I’d love to be your guy. If you’d like to talk to me about my fees and what we offer for it and why we think my investment is worth it, I hope you’ll give us a call, funnymotivationalspeakers.com. My name is Brad Montgomery. Make it a great day.