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Motivational speakers have one job—that’s to deliver a rousing speech that will energize the workforce into becoming more productive for the company—or do they? Many companies are foregoing hiring motivational speakers because speakers “don’t represent an effective return on investment (ROI)”.

This may be the case for many businesses and motivational speakers, but this is probably because businesses don’t know how to use their speakers correctly. Managers need to realize that while motivational speakers can arguably only do one thing – talking – there are so many ways they can take advantage of it.

More Ways Than OneCHG-454

Here’s a fact: motivational speakers thrive on energy, and the more things companies give them to do, the happier and more important they feel. A manager can book a speaker to discuss a specific topic for an hour out of a weekend event, but that’s hardly a smart use of the speaker’s time, and the company’s money.

Ask motivational speakers to take on jobs such as joining a panel, emceeing a Q&A session, or even hosting a debate. This strategy allows the company to get more bang for their buck upon hiring the speaker, and it allows the latter more opportunities to improve their image to the audience of the various events. It’s a win-win strategy for both parties, but there will of course be questions about whether the speaker would agree to such terms.

Lazy Speakers are Dead Speakers

We can’t think of a good reason why any motivational speaker would turn down more opportunities to make them shine. Speakers depend on invitations and audiences willing to listen to what they have to say on a specific topic. The only way to ensure that is to make as many people as possible aware of what they have to offer, and speaking for one hour out of a weekend event simply won’t cut it.

Motivational speakers are human Swiss army knives that companies can use in a variety of different ways to get a better ROI, as well as elevating their profile as an authority in the field. If you want more tips on how motivational speakers can help your business, explore the rest of our website, or contact us today. Brad Montgomery has over twenty-five years of experience, speaking at different events, and knows what he’s talking about when it comes to the speaking business.

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Ignore These Mistakes At Your Peril

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]scroll down for videoBrad Montgomery has attended thousands of meetings and conventions as part of his job as a motivational speaker.  Some of these meetings/conventions were epic.  Many of them fell short.  Some of them fell WAY short.  Curious about what one of the top motivational speaker sees as top mistakes that meeting planners make when planning a conference or convention?  Sure you are.  Here we go:

  1.  Start Fresh.   Don’t plan your meeting based on last year’s meeting.  I’ve been to meetings where the basic schedule hasn’t changed for decades.  Don’t fall into that trap.  Instead, ask yourself, “What can we do to create VALUE for our attendees?  How can we structure our event to make sure every attendee leaves knowing that was the best investment of their time and money ever?”
  2. Don’t Put The Pomp & Circumstance in the opening session.  It’s important, but it’s often boring to the first-time attendees.  (Sometimes it’s just plain boring.)  Avoid long speeches by the president, past presidents, introductions of the Board, notes about the scholarships, and “moments of silence” for lost association members right off the bat. Instead, kick it off with a bang!  Fun.  Energy. Value. Value!  (Yes, I’ve said value twice. It’s THAT important.)    Train your attendees that when sessions start they are fun, valuable, and start immediately.  That way they’ll be sure to be at the opening session and on time to get the good seats!
  3. Plan on interactivity.  The old-school way of planning conferences is done.  And thank goodness.  The meetings where a Talking Head on stage talks at people sitting on hard chairs in a dark room for hours on end is over.  Your people crave three things:  networking to create connections; discussion breaks so that attendees can process and discuss the information given them; and finally, a facilitated planning session to develop a plan for implementing changes based on the information garnered from your conference.

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Hear Brad explain in this video.

[/vc_column_text][vc_video link=”https://youtu.be/fRYZuuW2DEI”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Brad Montgomery is a business speaker who speaks on the People Side of Business.  Eager to get more out of yourself and those people around you, then Brad is your guy.  He presents keynotes, break-outs, and concurrent session for meetings and conventions across the country and around the world.  Oh.. And he’s funny.  REALLY funny.  (If you’re people aren’t engaged they aren’t learning.   Call today and let’s plan out how to maximize your event.  303.691.0726

Check out what Brad is doing on Facebook.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

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