I just am back from a job in Las Vegas where I was hired to be their humorist motivational speaker. After a quick conversation with my client about the costs of the microphones, of the coffee services, of the snacks, and the bottles of water, I had an epiphany. (Yes, that is a big word. Mom would be proud.)
I learned that the total expenditure for my speakers fee was LESS than what they paid for the coffee breaks. My rate was less than what they paid for the coffee.
When you are planning your convention your meeting budget, consider what will make a more lasting impression on your attendees. Where will you get the most bang for your buck?
What will your audience remember and appreciate more:
• The motivational speaker who rocked the audience or the fact that you got the fancier snack for that break?
• The humorist that made their faces hurt from laughing or the fact that they had the nicer bottles of wine?
• The keynote speaker who set an awesome tone for the conference or the fact that you got the more expensive dessert?
What’s my point? I know that we live in a real world with limited resources. and I know that no meeting has as large of a budget as they would like. But when you’re setting your meeting budget, are speakers fees really where you want to skimp? No…just the opposite. There is no doubt that long after they have forgotten the fact that you got the nicer chicken dish, or the better this, or the better that, they will remember that your motivational speaker was weak. But the glow and fire they will get from a top notch, funny kkeynote speaker will more than overshadow the fact that you compromised on one of the millions of (expense details.
But… if your humorist or motivational speaker rocks….they will remember that LONG after they have forgotten about the tiny other details where you didn’t skimp. They’ll have forgotten the slightly more pricey lunch (that yo chose in lieu of the lower priced lunch) but they’ll remember that the speaker was a waste of their time.
I’ve actually had this discussion with my clients. A few of them who were a tad short of my fee found that by cutting back on one or two salads, picking cookies instead of brownies, and … well…. you get the idea… they could suddenly meet my fee. (Yes, I’m biased, but I think it makes a ton of sense.)
Next time you are choosing your speaker, consider going top shelf. Skimp on the coffee break, the delux side dishes and the wine upgrade and splurge on a killer speaker with a ton of experience, a long list of happy clients, and a LONG, and verifiable track record.
Motivational Speaker, Expert on Speakers’ costs, Way better than Dessert!
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