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I previously thought the world’s worst audience for a motivational speaker would be aMotivational Speakerwebinar, or radio show, or maybe a podcast, because there’s absolutely no way to see how the audience is receiving your message. I’ve done several webinars and radio shows, and it really throws my rhythm because I don’t have that instantaneous feedback that an audience provides an speaker.

When the audience is “out there” in the info-verse somewhere, it’s impossible to make the connection that every speaker needs to have with his or her audience. With an invisible audience there’s no way to know if you’re going too fast, if they’re smiling or laughing at your jokes, or if they’re just plain confused.

But while working in Kuwait with a few other international motivational speakers (and a few business, I heard a story that blew me away and made me realize I have yet to experience the worst possible audience. One of the other speakers presenting for the Kuwait Petroleum Corp was a executive coach and an “women’s empowerment” specialist.

She had what HAS to be the most difficult audience ever. She told me about a difficult motivational speaker audiencepresentation she made to a group of high powered corporate women for an oil company in Abu Dhabi. When she took a look at her audience for the first time, she felt her heart drop. All she saw was a sea of black. The women had come to her presentation in traditional Arab dress: black headscarves, black robes, black veils. Except for a narrow opening for their eyes, every identifiable facial feature was covered: noses, mouths, hair, heads, and she could barely see their eyes. Everyone was uniform, and sat quietly, staring at her, waiting for the presentation to begin.

Can you imagine? She wouldn’t be able to tell these women apart, or get visual cues about whether she was successful in capturing their attention, let alone whether they were even alert or interested. Moreover, in the Arab culture, formality is highly valued. Thus, Arab audiences do not show any strong reactions, no matter how interesting or informative a speaker may be. So for Mary, this was a nightmare: everyone dressed the same, no visual cues, no positive body language, added to a cultural divide of formality and lack of response. Everything she said was met with silence no matter how alarming, funny or interesting. She felt like she was speaking to an empty room.

It wasn’t anybody’s fault; it was just a fact. My fellow business speaker as not going to get any visual or audio feedback.

 

I’ve had some amazingly poor audiences: Like the drunk college kids in Colorado, where pizzas were ordered and delivered to someone in the audience. In Las Vegas I worked for arrogant, pompous sales people at a required sales conference. They were unhappy, hungover, and in sunglasses so they could sleep. During my talk, they covered their faces with their USA Todays and snored. At yet another fun-filled event, the company CEO was annoyed that I’d even been hired (I had been booked by a meeting planner, and the CEO was unaware I was coming), so he did his utmost to sabotage my performance, before, during and after, making nasty comments about what I’d had to say.

But now after talking with my new friend about audiences in the Middle East, I realize that Speaker audienceeven nasty comments are better than no comments, are better than no reaction. Getting boo-ed off the stage at least might have some future laugh value: I could tell a funny story about it. Someday.

But getting nothing but silence, without even the benefit of body language or facial expression, well, that sounds terrifying and humbling. As bad as some of my experiences have been, my new friend won the prize.

Looking for a motivational speaker for your event? Contact me here.

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I’m amazed at how often I hear it from my clients: “We just had a speaker and he (or she) told stories and jokes that were just TOTALLY inappropriate for our association.”
Well folks, I’m here to tell you that if you want your speaker to use humor… ask them whether it is clean humor. Ask ‘em how they define “clean comedy.” If you need to, ask for examples. Last thing you want is for your boss and HR director to call you in to their offices to show you the stack of complaint letters about the comic speaker who “just wasn’t funny.”

I was chatting with a meeting planner yesterday who told me the story that I think sums up meeting stupidity. A huge corporation booked a known comedian for a corporate event. This was a very well known comedian… a person who at one time had their own TV show, and had plenty of tape on HBO and the Comedy Channel. Anybody… and I mean ANYBODY who has seen even 23 seconds of this comedian gets the accurate impression that they don’t work clean.

It was more than an occasional curse word. It was the whole act. Sex. Genders. Ethnicity. Curse words. Making fun of nearly every group. Predictably (in my opinion), five minutes after the comedian started the show at the convention, the CEO walked on stage and personally escorted the act off the stage. The full fee was paid, the audience was shocked, and the CEO probably had a fit with whoever booked that act. (And the comedian probably wondered, “Why in the world did they book me if they didn’t want me to do my thing?”)

My question was this: What did they expect? There are a ton of great corporate comedians who work 100% clean and are both professional and hilarious. But it is up to the meeting planner — or whomever is booking the speaker — to check to see if they are clean. And if you have any doubts… keep asking questions until you know you have a speaker that you know will be more than funny you want a speaker who understands corporate, government and association audiences.

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