Sample Sponsorship letter for Motivational Keynote Speaker – Brad Montgomery
Note from Brad: I love working with sponsors, and have a black belt at helping them get the most from their investment. (And that is what it is about for them… and investment. They want to get their brand/services/products in front of your people. And this is an opportunity for them to do just that.)
It’s important NOT to turn my keynote speech into a commercial. Your audience will hate us if we do that. But it’s also important that your sponsor gets MORE than just a mention, a banner, and a handshake. I’m great at helping them get value without offending your folks. How? I use humor. I am able to joke about the sponsor, their talking points and their needs in a way that REALLY helps them get their info out there in a fun, safe way. And the audience will know who helped bring me in to speak to them, and whatever talking points they wanted to get across.
Bottom line: we can use humor to make everybody laugh AND meet the needs of the sponsor, you as a planner, and the audience as a whole.
Want to set up a conference call with a potential sponsor and me to discuss how we do this? Contact me here!
Ok, here is the sample letter. (Don’t forget to personalize it!)
– Your Letterhead –
Dear ( )
I am writing to see if you and (Company Name) would be interested in sponsoring a presentation for the members of (Your Organization). We would like to invite Brad Montgomery, CSP to present a program on how to use levity, lightheartedness and humor to reduce stress and improve productivity. Brad is an expert on the Humor in the Workplace, and plans to help us to use humor to manage stress, assist in employee recruitment and retention, and just plain give us a much needed laughter break.
The program is Laugh-O-Nomics: Connecting Happiness at Work to Business Success. The participants will articulate techniques for using levity, This program is presented by Brad Montgomery, CSP., a member of the National Speakers Association, and has been presented to audiences in all of the 50 United States. More details about Brad and his presentations is available at his website, www.BradMontgomery.com.
The program would be held on (Date, Time, Location). Your generous sponsorship would be highlighted by (select from following list as applicable):
* Company name in meeting announcements and promotional materials
* Your generous sponsorship noted in Brad’s introduction
* An opportunity to introduce the program and the speaker. (And spend a couple of minutes educating us about your company.
* Free booth space or table to showcase products or services.
* Signage recognizing contribution at event.
* Acknowledgement on program learning materials.
Best of all…
* Brad will have a phone meeting with you to learn more about what info you want to pass on to this audience…. and Brad will rely on his experience with treating sponsors great to help you get what you need.
The bottom line is the Brad is hilarious and a savvy businessman. He’ll craft ways to refer to your product and services in a respectful, but very funny way. The result is that the audience will love it, will be VERY aware of the key points you want them to know about, and it won’t feel like a commercial. The audience wins. You win. We win.
BEST IDEA: The single most effective way Brad can help you get a huge return on your investment is to sign copies of his book AT THE SPONSORS table or exhibit space in the exhibit hall. Usually the sponsor will buy a book for each attendee, and then Brad announces from the stage that thanks to ‘Acme Company’ everybody gets a books. He builds it up; he makes it a huge deal. They’ll clap and cheer. (It feels like Oprah!)
Best of all, they will ALL make their way to the exhibit hall (or wherever else you want them) where they will line up, get the free book, and get access to your products, services and messages. If you like, we can have special stickers printed for the books with your messaging and logos.
Mr. Montgomery has worked with sponsors in the past, and assures us that he is adept at assuring that your return on your sponsorship dollars will be well worth the investment. (He has a unique way of using humor to highlight the details of your company and product or services, and would love to talk to you about it. Feel free to call Brad at 303.691.0726 or allow us to set up a conference call with all three of us.
You and any other representatives of (Name of Company) would be most welcome to attend so that we could thank you personally for your support.
The estimated audience of (Number) (physicians, nurses and other support staff) would benefit tremendously from your generosity. The cost to sponsor the educational program would be (Cost). I would be most appreciative of a telephone call to let me know of your interest.
You may reach me at (Phone Number). I look forward to hearing from you. Thank you for considering this request.
PS. After talking with Brad I’ve come to understand that he has a very good feel for how to meet your needs of making sure our attendees know about you, your products and your services while still meeting our needs of making sure the keynote is not a “commercial.” I’m convinced that this is a win-win idea, and that Brad has a WAY better-than-average idea about how to make this a success for us all. Let’s give it a go!
Top motivational speakers are Certified Speaking Professionals and Members of the CPAE Speakers Hall of Fame. Brad Montgomery is both. He has a client list as long as you could hope for, and enough credentials and experience to guarantee your experience. Looking for a speaker who is fresh, authentic, funny, and engaging? Call today at 303.691.0726 and we’ll talk about how Brad will customize your event to make it epic.
Looking for a motivational speaker for your event and want to talk out how Brad can help you AND your sponsors to partner? Contact me here.
How to get sponsors to WANT to work with Brad
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