Here’s secret: most audiences aren’t craving new information. Instead, they are craving a way to make sense of what they already know.
The Balance Between the Steak and the Sizzle
My goal is always to create an experience that is meaningful for all. It’s not all content. If audiences are looking at their phones, not listening, and having a hard time focusing, it’s a wasted opportunity for all. But it’s also not all entertainment. They want to be engaged…but they don’t need a comedian.
There’s always a balance to strike when creating a meaningful experience that sticks. It has to be delivered in a way that is engaging enough that audiences want to listen, and also entertaining enough to make the message memorable. But it also needs to help your audience understand their lives, their organization and their goals better.
My intention is to always deliver a program that is something audiences refer to well after the meeting is over. And that goal is not possible with just a high content training.