Here’s a question to consider when booking your keynote speaker. Do you want an entertaining speaker or a high content speaker? It’s a surprisingly complicated question.
I have a hint for you…you want both.
My clients trust me to determine what works best for the crowd at any given time. Whether it’s the opening of a conference when everyone is fresh and receptive, or after a heavy meal at the end of a long conference when the audience is spent from the day and sluggish from that awesome beef dinner.
Content is crucial for conferences—people need and demand relevant information. But when it comes to your keynote speaker, too much content can be a mistake. Most of your audience are too tired and overwhelmed to put ALL of that info to work in a meaningful way.