Why is this expanded format so successful?
We know that adult learners cannot sit and learn at their best while listening to a speaker for 60 minutes straight. Yet this is the format we accept as normal.
Brad recognizes that people learn best when they move, think, interact, and are involved. So this session is interaction on steroids.
All three sections are important. It’s crucial that your people hear Brad talk so that they can understand what he believes, learn to trust him, and get a sense for where they are going.
In the second session it will look to any normal person as though we are doing team-building games. Granted, they are AWESOME, Brad-style exercises that they have never done before. But it will look to the average observer speaking in that we are building teams. You will see laughter, high-fives, applause, and tons of smiles. You will see people go from slightly out of their comfort zone to All-In-Awesome.
But the third section is where we get the payoff. In the section Brad basically asks them, “Why are we doing this? What’s the point?” And this is the part where Brad shuts up. He’s quiet. He lets them work through the value of working with the team and doing crazy things.
You’ll be surprised by what people come up with. They’ll talk about the importance of natural leadership, the value of aggressive listening, and the importance of taking ourselves less seriously while taking what we do extremely seriously. They will make deep and profound connections based on what superficially appears as fluffy exercises.
And because people trust their own data more than anybody else’s, because of the way Brad lays out this experience the learning is extreme. Yes you could hand them an article and tell them what is important. Yes bride could teach them what he feels they should understand from his sessions.
But because they are discovering these truths for themselves the take away sticks. They believe it. They understand it. They have felt it.