We now present the third in a series of articles about:
How to work with your motivational keynote speaker to get the most from your conference investment
Looking for a motivational speaker for your event? Contact me here.
Motivational Speaker, Keynote Speaker, I Guarantee You’ll Be Satisfied
Related Articles and Videos:
A good guarantee is about more than just the money
Brad’s actual 100% money back guarantee policy
For those folks who would rather read than watch, here is the video transcript:
Hey, it’s Brad Montgomery with another tip for working with motivational speakers and keynote speakers. So one of the questions I’d like to have you ask your potential motivational speaker is this: “What’s your guarantee policy?” And then listen, and if the person you’re talking to starts to squirm and “Mm hmm” and “Well…” and “Uh…” well then you got the wrong guy. So let me tell you about my guarantee policy is, you know, I’m like Walmart: you’re not happy you get your money back.
But let me tell you how I came up with that policy. I really was by accident. I never really thought **** and I never publicized it; it just came through two facts. One, I’ve been doing this for 25 years and no one’s been unhappy. No one has ever said, “That was a nightmare. Can I have my money back?” That’s nice. But the second thing is I’d be horrified if they did, and of course they wouldn’t even ask me to give their money back, I’d be throwing money at them because I’d be so horrified if it went badly. So, you know, that kind of fact turned into a publicized policy, which is “Of course I guarantee it.”
Make Sure Your Speaker Can Guarantee Success
So here’s what I know though. I know that the investment in your speaker is one of the smallest investments you’re making for your meeting or your convention. I know that when you add up all the food costs and the venue costs and the travel costs and the insurance costs and the production costs, I know when you add up all these things really paying for the speaker, it’s not like it’s free – I know it’s a line item for you – but it’s really not the most expensive thing. So you want to guarantee not just that your speaker will pay you back if it was a disaster – which again, of course I would and anybody, if you’re hiring a pro they would – but you really want to make sure that someone can guarantee success, period.
So I think that there’s a kind of a question behind the question, and it really is, “Speaker” or “Brad, can you guarantee success?” And I really think fees are often an indicator of the level of guarantee of success you can expect from your motivational speaker. So a very low fee means you might a very good speaker, but maybe not ‘cause the level of guarantee isn’t that high. And then as peoples experience grows and their credentials grow and their number of raving clients grow and their calendar becomes more busy, you as a buyer have a much greater level of guarantee of success, don’t you? Sure.
So next time you’re talking to a potential keynote speaker, motivational speaker, ask, “What’s your policy about guarantees?” And I want you to think though about not just the financial return of monies if you get a lousy speaker, but also, you know, what’s it going to be like for you if your speaker bombs? So what, you get your money back. You’ve jeopardized an incredibly important meeting and I know that you don’t want to do that.
Well my name’s Brad Montgomery. I would love to be your speaker. I offer a very high level of guaranteed success, both financially and in every other way, and I’d love to be part of your team. Give us a call. You can find us at funnymotivationalspeakers.com or bradmontgomery.com. Thanks so much. Lets talk.
As a meeting and event planner, I agree that this is a very important part of any conference. This will be a part of my checklist when choosing a motivational speaker for my company events from now on! Thanks, Brad.
Thanks Wendy. Glad we’re on the same team considering tips for choosing a motivational speaker. Partnering with speaker bureaus like you is a total pleasure.
As far as guaranteed speakers go…. I cannot imagine working with a keynote speaker who did NOT offer a guarantee.