We now present the tenth in a series of video articles about:
How to work with your motivational keynote speaker to get the most from your conference investment
Looking for a motivational speaker for your event? Contact me here.
Motivational Speaker, Keynote Speaker, Follow-Up Fanatic
Brad’s books and other products for creating change
For those folks who would rather read than watch, here is the video transcript:
Hey, it’s Brad Montgomery. I’ve got another idea for you, another tip on how to work with your motivational speaker. One of the mistakes I see a lot of clients do is they don’t really fully invest in their hired keynote speaker and in lasting change, and by that I mean they fail to invest in resources or some type of follow up from their motivational speech.
So here’s the deal; I’m a motivational speaker. I love it when clients come in and say, “You got 45 minutes or 75 minutes or 90 minutes with my hour, go nuts.” I love it. And we can whip them up into a frenzy, we can give them specific ideas for creating change in their lives, and we can send them home with a ton of energy.
But having said that, I’ve never been to a course or any type of learning event where there was lasting change without some sort of follow up resource, without a book, without a packet, with some sort of accountability. Have you? I’m guessing you haven’t.
So what does that mean? I’m thinking it means you ought to be thinking about what can we do to follow up.
So here’s your homework: when you’re talking to your potential keynote speaker, motivational speaker, I want you to ask this question, “What could we do for follow up to make sure that your message, the one that we’re investing heavily in for you to come in and deliver to my audience, what can we do to make sure that there’s some follow up and stickiness with your message?”
That’s a great question, isn’t it? What are you going to do to follow up? What can your people leave with or what can you reach back and touch them with that message? I get a lot of ideas for all my clients, and we’ve had some really cool success with lots of different types of follow up. Not just product, but call us and we’ll tell you.
So I think follow up is important and I think additional resources are important, and I think to really get the most out of your speaker is up to you to say, “You’re the motivational speaker. You’ve done this before. What can we do to make sure this is not just a flash in the pan? What can we do to work as a team to create lasting change?”
All right, I’d love to be your guy. Give us a call. You can find us at funnymotivationalspeakers.com or bradmontgomery.com.Hope to see you soon. Give us a call. Let’s make them laugh, let’s make it meaningful, let’s make it last.