The beer industry is complicated with a three-tier system and fifty different laws in fifty different states. To be successful in beer, you need to thrive in change.

Because Brad helps individuals approach change-management with a positive attitude — which means greater productivity for them and their organizations. And because Brad is funny, the message is sticky.

I recently worked for a major beer maker for their Finance Townhall. (Which I think is beer-speak for, “Important meeting for all of their finance folks.”)

I’m not sure what was coolest:

• Working for a company whose product I’ve loved since I was … er …. 21 years old.
• Having the CFO call the event “Really, Really Cool!” (Thanks Tracy!)
• Or getting a glowing referral from their Senior Director in Finance Operations.

…. what do you think?

checkthisout

Ok….wanna read the cool letter? Sure you do.

To whomever it may concern,

We hired Brad Montgomery to speak to our entire financial team at a Town Hall here at MillerCoors. We flew in people from all over the country bringing our entire team together because we are going through a significant transition which will be difficult, exciting, and sometimes painful.

We asked Brad to help put this change into a more positive context, as there is some push-back from a few of our team members. And because the stakes are high we need to make sure our entire team is on board; we need to make sure our team is performing at its best.

The senior team members were able to meet with Brad by phone to make sure he had an excellent grasp of our over-all issues, our company, our lingo, and especially what we felt our team members needed to hear and understand. And then we more or less crossed our fingers.

As you know, there is a significant amount of risk involved in bringing a speaker into such an important meeting. But I can assure you that hiring Brad Montgomery was exactly the right decision. It was a first-class presentation that hit on all of our key points and was delivered in a fresh way that helped make this the most appreciated presentation we’ve had in years.

Anyone who might have peeked in the room might easily have got the wrong impression. They would have seen everything from belly laughs to extreme interactivity to even a flash mob. They might have mistakenly thought that because our people were having fun they were not learning.

Brad did an excellent job combining his message on happiness at work with our deep desire to help ease our people through these upcoming changes… And best of all he did it in his own, unique and high-energy way that made the learning fun. And we were convinced that because the delivery was so fresh the message was received in a way that never would have been possible without him.

It was a high-impact, hilarious presentation that delivered a strong business punch.

If you are reading this letter, you are considering using Brad for your next meeting. You might be wondering about how anybody with his brand of humor can deliver a powerful business message. You might be wondering if your people will connect and relate to him. You might be wondering if he can create a customized message based on your needs, your organization, and your people. I’m telling you to set your mind at ease, pick up the phone, and make the call to Brad Montgomery.

Hiring Brad Montgomery was one of the smartest things we did for our meeting. Hire Brad…you’re in good hands.

Sincerely,

Jeff Morgan
Sr. Director, Operations Finance