Brad loves working with sponsors. And Sponsors LOVE Working with Brad.
What are the details?
Having trouble meeting Brad Montgomery’s speaking fee? No sweat…. bring in a sponsor. They’ll help with the fee, and they’ll beg to do it again next year. Because Brad has a Black Belt at making sure your sponsors get a huge bang for your buck.
Best of all…. your audience will love you..
Audiences crave top caliber speaks. But they will NOT put up with a commercial. If your speaker doesn’t know how to properly help communicate the sponsor’s message without offending the audience, you’ve failed. But lucky you, Brad’s great at this balance and knows how to make everybody happy.
The secret is twofold.
First, Brad gets to know your sponsors. REALLY gets to know your sponsors. He’ll work with them offline to make sure he fully understands their product and/or service. He’ll know why it’s so fabulous. Or cutting edge. Or a great deal.
And best of all, he’ll know the exact talking points or individual messages your sponsors want to communicate to your audience. And he’ll make sure these points make it into his program.
How does he do this without making it a commercial? He uses humor. But custom creating humor about your sponsor and their talking points, he’ll get your audience laughing. They WILL know the info your sponsor wants them to know. And they’ll love it when Brad gets the audience laughing while he talks about them. And the audience will appreciate the sponsor for bringing in Brad (or a portion of Brad…. which sounds gross, but we think you know what we mean). Best of all, they’ll love that the commercial message will be buried in humor. Everybody wins.
Sponsors fear that their dollars will buy ONLY a tiny mention in the program, a placard in the hallway, and a mention from the introducer. Yeah, those things are nice — and we should do them all — but sponsors want more. And we can easily give it to them while maintaining the integrity of the meeting. They want more attention and time in front of your audience. Brad uses humor to make this happen. He increases their ROI tenfold. Trust me, they’ll love YOU for introducing them to Brad.
IF YOUR SPONSOR HAS A BOOTH, WE CAN STEP UP THE VALUE TO THEM EVEN MORE.
Imagine GUARANTEEING them that 90% of all audience attendees go to their booth? Yeah, that’d be cool. And the sponsors LOVE it.
There are a couple of ways for this to happen. Brad can do a book signing in their booth after the event. People will come for the books and to meet Brad, and they’ll be available to the sponsors during that time.
Second, Brad often teaches how to play at work with toys, gags, and knick-knacks. (Is that a real word?) After the audience sees Brad teach them in a very funny way how to use these toys at work they want one. They WANT one. Usually Brad sells them after the program.
But we can easily get them for the sponsors….and offer them free of charge to your audience….just drop by the sponsor’s booth for one of the gags.
They will come. Trust us….they WILL come. Sure, the sponsors can give away the same old pens, candy and stress balls that the rest of the exhibit hall is giving away. Or they can give away these toys that Brad has turned into a MUST OWN item.
They’ll come. Trust us….they’ll come.
But the bottom line is that we can work with you and your sponsor to find the missing dollars by offering a unique and valuable way for the sponsor to reach your audience. And we can do this in a way that your audience will thank you for.
Want the details? Give us a call and we’ll strategize the best way to make it happen for you.
Here are a few more ideas about how we can help your sponsor get a fabulous ROI:
- Mention and thank the sponsor in the program
- Acknowledge the sponsor on your Web site
- Allow sponsor to introduce the speaker and give a “live commercial”
- The speaker gives numerous mentions of the sponsor from the main stage
- If appropriate, the speaker can wear the sponsor’s logo shirt during the talk
- The speaker can sign books in the sponsor’s booth after the program
- The speaker can do a special talk for them just before the conference starts
- The speaker can send a personal letter of invitation to the event to the sponsor’s mailing list
- Hang a banner ad behind the stage while speaker presents
- Hand out individual fliers on each participant’s chair
- Include the sponsor’s name and logo on the pages of the speaker’s handouts