How To Book a Speaker
Day 4 Of Your Requested Course
4 Easy Tips for Choosing the Right Keynote Speaker
If you want your speaker to really connect with your
audience, then you want to make sure your keynote speaker
is referring specifically to your groups needs,
stresses, success and fears.
Not only do tailored programs make your speaker more
relevant. But it makes your speaker more funny.
Big time more funny.
It’s one thing for your motivational speaker to say something like,
“Your stresses can be difficult.” It is a whole other
hear something like, “Your Oversight Form 12-B can
really hurt!”
Your speaker should take the time to know
group.
I’m most flattered when I work for a national company and
folks in the audience assume that I must be an
employee that they just haven’t met. They assume that I’m
an fellow employee because “there is no way an outsider
could know us so well.”
Customization and Tailoring are not the same thing. What
most meeting planners really want is a
tailored program. Not a customized program. Find a speaker
who you KNOW can deliver a proven program, and have
them work hard to TAILOR that proven program to make
it valuable and relevant to your audience.
Ask any potential speaker what they have
planned to get to know you and your company.
Check references
to see how successful they have been at presenting a
topical, relevant, valuable and on-target program by
using a tailored approach.
Sounds like a small thing…but trust me… Tailoring
is hugely important.
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Wanna talk to Brad about how he Tailors his programs?
800.342.7420
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Are you a believer in the power of levity and lightheartedness and its ability to help your organization get to where it deserves to be? Are you having trouble convincing the masses? Give us a call. We can help. |
