And here’s another reason hiring a Colorado speaker is beneficial: my meeting planners ALL worry about Colorado weather. “Will weather impact Brad’s travel, will he make it to my event on time, or worse, what if he doesn’t show up?” I’m very proud to say that I have never missed an event in more than three decades, but still, my client’s anxiety about bad weather is real. Very real. So here’s the bonus: Colorado clients eliminate a huge anxiety.

When you hear these cliches, it’s really easy to check them off and move on to something else.  But re-mindfulness is a concept which asks you to stop and remind yourself not only WHAT those concepts mean, but HOW you are going to implement those ideas.  

Let’s face it: your people know what to do when it comes to how to treat other people, but they don’t always do it. They don’t need more information or training—they need motivation. This is where I can be helpful: closing the gap between what they know and what they actually do.

One of my very favorite types of jobs goes like this: I deliver a keynote address in the morning, followed by an evening entertainment program after dinner, or even hosting the awards banquet incorporating comedy and magic.  

I’m convinced that the name of the presentation is just branding. And that for my taste, making it at least a little vague and a little fun makes the audience curious.

Here’s why a flash mob is different: there’s not just one person or group participating, the ENTIRE ROOM is involved. People are doing something fun and surprising; the music is blaring and the camaraderie is instant. A feeling is created.

But don’t just take MY word for it—know that science also tells us that investing in others is really an investment in ourselves.

My goal is always to create an experience that is meaningful for all. It’s not all content. If audiences are looking at their phones, not listening, and having a hard time focusing, it’s a wasted opportunity for all. But it’s also not all entertainment. They want to be engaged…but they don’t need a comedian.

There are tons of techniques to get the audience to bond with you as a funny motivational speaker.  But nothing is as powerful as customized, on-the-spot humor created about what’s happening right then. In that room.  At the convention.  At the hotel.  And happily for me, this is something I’m both very good at…and I love to do.  

Planning an epic meeting means creating an experience of value for ALL attendees—from the newbies to the veterans. Everyone who attends needs to feel like it was the best meeting ever and that they got so much out of the event that they can’t afford to miss it next year.