motivational speaker

 

Determining Whether The Motivational Speaker Can Customize His Program To Your Organization

All right, so here’s the favor I’m asking you. When you’re hiring that motivational speaker, when you’re talking to them on the phone, I want you to ask them this question: “What do you do to customize your program? How are you going to make it special for us?” And then listen. And if they’re good, if they’re top, if they’re pro, they’re going to have a lot of things to say about this.

I could talk about this topic for hours. If they say, “Well you know, what I do is I send out a little questionnaire and I ask you for your product names and I ask you for your company name and I ask you for the name of your top sales person ‘cause I’m going to put that person’s name in a little joke I’ve prepared,” no. That’s the wrong person. Find out what customizing means to your speaker and, you know, hold their feet to the fire. Grill them. See what they think.

I’d love to be your professional speaker. I’d love to be your keynote speaker if you’re looking for somebody who will customize and will talk to you until your done listening about what that means for you and your organization and what my speech or program would look like for your organization, give us a call. You can reach us through funnymotivationalspeakers.com or bradmontgomery.com.

So glad you’re here. Look for more videos at the links below on top mistakes people make when hiring a speaker. Really glad to have you.

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

Thanks for tuning in. We now present the thirteenth video blog in a series about how to get the most out of your motivational speaker.

Looking for a motivational speaker for your event? Contact me here

Yours,

Brad Montgomery

Motivational Speaker, Speaker Who Customizes YOUR Message

Related Posts:
No Matter What the Topic, Brad will customize his message to YOUR group!

 

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery from bradmontgomery.com with a continuing video series on top mistakes people make when choosing or hiring a motivational speaker or a keynote speaker. All right, one of the mistakes I see a lot is people selecting a motivational speaker who will not or cannot customize their message for you and your organization.

First of all, what is customize? Customize means…. By the way, it’s not tailor. Customize means creating an event, an experience for you and your team, for your organization. What customizing is not is just dropping a few little keywords, dropping in your message, dropping in your product name, dropping in your company name. No, no, no, no, no. That’s not what we’re talking about. We’re talking creating an experience so that when your audience is sitting there in their seats watching the motivational speaker you chose for your convention, your audience knows that this speaker is there for them.

Now why is that so important? Because of the fact that our audiences are very sophisticated right now, it’s really important to put a speaker in front of them that they know is meaningful and relevant for them. That means if you’re able to put up a motivational speaker or keynote speaker on video and just like play their DVD, and it’s the same exact program you would have got had you brought that speaker in from the outside, I think you’re making a huge mistake. Your audience will know that it’s just, “Oh, like I’m watching the show,” and they’re not going to go for it.

Your audience doesn’t want to see a one-man show. They don’t want to see a presentation. What they want to see is a speaker who has relevant and meaningful ideas that are prepared and delivered to them, to their needs, to their problems, to their stresses, to their desires. And if you’re funny – I happen to be a funny motivational speaker – if you’re using humor, not only does that customized humor make sure that there is a deeper connection between your speaker and your audience, but it also, customized teamwork is funny. It’s just really, really funny. There’s nothing funnier than making jokes about your people, your acronyms, your buildings, your products, whatever.

Professional motivational speaker Brad Montgomery now presents the twelfth in a series of his video articles about:

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We talked about this before: you need to check the testimonials and references. But in addition, we’re convinced that you need to chat with your potential motivational speaker. On the phone. No secretaries. No speakers bureaus. You need to talk direct. Does he seem pleasant? Does he seem to understand your needs? Is he willing to shape his program around your needs, desired outcomes and goals? Does he feel more like a partner or more like a contractor?

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How To Hire a Motivational Speaker

Looking for a motivational speaker for your event? Contact me here

Yours,

Brad Montgomery

Motivational Speaker, Humorist, Not a Celebrity (but a really, really good speaker)

Related Posts:

Why Book Brad?

 

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery with a tip about how to get the most return on your professional speaker or motivational speaker investment. Here’s the tip: consider experience over celebrity. So here’s, the deal, there’s two types of speakers. Okay, there’s more than two types of speakers, but if you kind of blur your eyes there’s two types of speakers. One of them are professional speakers, people who do this all the time. And the other one are celebrity speakers, people who have done something that’s amazing and now are talking about it. Well I’m going to confess to you there is one huge advantage to celebrity speakers. If you’re trying to build your audience, celebrity can help.

So for example, if you’re an association and you’re not sure about how many people you can get to your event, sometimes hiring a celebrity will be enough of an add to get people to come to your event. So that’s a good point, I can’t say anything about that. But I’d really like you to think long-term. Don’t think about this years conference; I want you to think about next years conference and the year after that. One of the best ways to get people to next years conference is to make sure that this years conference rocks.

And my suggestion to you is a killer speaker, period, is going to be better than a mediocre speaker, and generally speaking I think we can agree that experienced speakers are better than inexperienced speakers. So I want you to consider that. Listen to this quote of a real good pal of mine, another professional speaker told me that he was having a chat with the meeting planner, and the meeting planner told him, “Well you know what, we use the celebrities to bring the audience in, but we use people like you to make sure that the conference is good.” That’s a pretty good thought, isn’t it? I mean that’s a pretty deep thought, the meeting planner is confessing that in their experience celebrity speakers generally are not as good as full-time professional speakers, you know.

Look For Experience When Hiring Motivational Speaker

So look for experience. How are you going to know about experience? Ask. When you’re considering hiring a motivational speaker I want you to ask this question, “Tell me about your experience.” And if they say, “Well, you know what, I’ve done some really, really amazing things in my lifetime up to this point. Now, you know, I’ve done it four times,” that’s a hint. I want you to ask another follow up question, “And what experience do you have in my niche, in my industry for audiences like mine?” And if they say, “None, I’ve never done it,” I want you to follow up with that, because your audience not only deserves, but really as time goes on and our audiences become more media savvy, they require a professional speaker who completely gets them and they will see a fraud, somebody who doesn’t understand them or their audience, them or their distresses, their problems, their joys, their job. They will understand, they hate that and they’ll turn on you. Trust me, I’ve seen it.

So I’d love to be your guy. I’m not a celebrity. I’m not famous. But I’m good, and I’d love to be part of your team. Give us a call and we’ll talk about how we can help you and your association, your meeting, your conference get to where you want them to be. Bradmontgomery.com or you can find us at funnymotivationalspeakers.com. Have a great day.