motivational speaker

  We now present the ninth in a series of video articles about: How to work with your motivational keynote speaker to get the most from your conference investment Selected Posts from Brad’s Past We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  […]

motivational speaker

We now present the tenth in a series of video articles about:

How to work with your motivational keynote speaker to get the most from your conference investment

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

Looking for a motivational speaker for your event? Contact me here.

Brad Montgomery,
Motivational Speaker, Keynote Speaker, Follow-Up Fanatic

Related Articles:
Brad’s books and other products for creating change

For those folks who would rather read than watch, here is the video transcript:

Hey, it’s Brad Montgomery. I’ve got another idea for you, another tip on how to work with your motivational speaker. One of the mistakes I see a lot of clients do is they don’t really fully invest in their speaker and in lasting change, and by that I mean they fail to invest in resources or some type of follow up from their motivational speech.

So here’s the deal; I’m a motivational speaker. I love it when clients come in and say, “You got 45 minutes or 75 minutes or 90 minutes with my hour, go nuts.” I love it. And we can whip them up into a frenzy, we can give them specific ideas for creating change in their lives, and we can send them home with a ton of energy.

But having said that, I’ve never been to a course or any type of learning event where there was lasting change without some sort of follow up resource, without a book, without a packet, with some sort of accountability. Have you? I’m guessing you haven’t.

So what does that mean? I’m thinking it means you ought to be thinking about what can we do to follow up.

So here’s your homework: when you’re talking to your potential keynote speaker, motivational speaker, I want you to ask this question, “What could we do for follow up to make sure that your message, the one that we’re investing heavily in for you to come in and deliver to my audience, what can we do to make sure that there’s some follow up and stickiness with your message?”

Give your conference attendees something they can bring with them to re-inforce the motivational message

That’s a great question, isn’t it? What are you going to do to follow up? What can your people leave with or what can you reach back and touch them with that message? I get a lot of ideas for all my clients, and we’ve had some really cool success with lots of different types of follow up. Not just product, but call us and we’ll tell you.

So I think follow up is important and I think additional resources are important, and I think to really get the most out of your speaker is up to you to say, “You’re the motivational speaker. You’ve done this before. What can we do to make sure this is not just a flash in the pan? What can we do to work as a team to create lasting change?”

All right, I’d love to be your guy. Give us a call. You can find us at funnymotivationalspeakers.com or bradmontgomery.com.Hope to see you soon. Give us a call. Let’s make them laugh, let’s make it meaningful, let’s make it last.

motivational speaker

 

Hiring A Motivational Speaker | Don’t Be Fooled By an Edited Video

Given a good enough editor, I could make my grandmother look like a brilliant and funny motivational speaker.  Let’s face it, if Hollywood can make it look like movie stars are falling off buildings, a video editor can certainly make it look like an audience is really laughing, there are 100s of people in a hotel banquet room (instead of a single family in the living room) and that any given speaker can hold an audience for more than a sound bite.

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

When you are considering which motivational speaker to hire, look closely at the video.  Does it look like there is an actual audience, or was that edited in later?   Does the audience look match the look of the stage?   Is it real?

Are there long enough clips for you to tell whether your motivational speaker can hold an audience — and a thought — longer than for just a few seconds?   You should be able to see full unedited clips if you ask for them.

Also, check to make sure there are MANY videos available of your prospective motivational speaker.  In these days of $100 cameras and YouTube there ought to be several, if not hundreds of videos for you to preview.

So what’s my advice?

• Watch many videos.  Not just one.  Look for consistency.
• Look for unedited clips.  I’m for editing quick and breezy videos too… but I also know that savvy buyers will want to see unedited clips of me before a real crowd.  So I have a whole variety of videos.  Does your speaker?
•  Watch with a bit of skepticism.  Ask yourself if the audience you are seeing matches the stage and venue you are seeing.
• Avoid hiring from a “speaker video showcase.”   Inexperienced speakers will put together a video showcase.  This means that a bunch of novice motivational speakers will rent a room, rent a cameraman, and then fill the room with…. themselves! Then they take turns on stage.  And of course while in the audience they act very interested and very amused.  But it’s totally fake.  These videos are easy to spot…just look close and you’ll see them.

Are you looking for a motivational speaker for your meeting or your convention?  I’d love to be considered.  Contact us here, tell us what you need and what you’re trying to accomplish, and we’ll help make your event a huge success.

Brad Montgomery
Motivational Speaker, Star of Many YouTube Videos, Expert in Speaker Preview Videos

Related Topics:
Learn more about Brad Montgomery

motivational speaker

 

Three Questions To Ask Your Motivational Speaker (Before You Book One!)

 

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

When our office phone rings, plenty of times it’s a seasoned meeting planner inquiring about the possibility of engaging me.  But often it’s somebody very new to the convention and meeting planning world who got tasked to hire the motivational speaker.  If you’re in that second category, here are three questions you should cover to help you have a better gauge as to whether this person is THE person.*

1.   Tell me about your track record.

You want your speaker to be a guaranteed success, and the best way to do that is to make sure your speaker has worked out the details several hundred audiences ago.     Ask about when they got started, how many clients they work for a year.   Where can you see a complete list of their clients?  And how much have they worked for audiences in YOUR industry?

Clearly, you want a motivational speaker with TONS of experience.  Make sure you get one.

2.  How Do You Keep the Audience Engaged?

Not just listening.  Engaged.     Not checking their smart phones while they listen.  Not reading the newspaper or the convention program.   I’m talking ENGAGED.

I use humor — laugh-out-loud comedy — to ensure my audiences are listening to my business messages.  I use audience participation, game-show segments, and mini-aciivites to change the pace and keep the learning on “fast.”

I could spend a few hours talking about this concept.   Because I know that if we create an “experience” for your people and not just deliver a keynote they will be more engaged.

If we make it fun, they’ll learn more.  If they laugh, they’ll learn even more.  But most of all, if we do those things WHILE making it relevant the message will stick —   making it engaging helps with retention.

If the speaker you are interviewing doesn’t have a long, detailed action plan for this question that makes sense and appeals to you, send up the red flag.

3.   Will your message be relevant, valuable and helpful for my audience?

Oh, that’s a good one!  Answer:   customization.

My programs are pretty general.  But your audience is VERY specific.  How can we make sure that they fit?   Easy…. ask.

Because I’ve done this job so long I have a big bag of tricks to make sure that what what I deliver is on target to my audience.  And because my audiences change with each client, that means that I have to customize both my message and my delivery with every client.

I’ve turned down jobs before because I knew that I wasn’t going to be able to “fit” a given audience.   I know if I can do it.   And the speakers you are interviewing know it too.

Ask them.  Listen to their level of confidence.  Listen to their experience.  And ask them about what “customizing” means to them.   (Some speakers will drop in the name of the organization 4 times during an hour speech and call that customization.  If you want more than that — and you should — you need to ask some very pointed questions about how your motivational speaker will customize their program to fit your needs, your goals,  your desired outcomes and especially your audience.

I’d love to be on your team and would love to be of service for your meeting or convention.  Are you ready to ask ME these questions (and a few of your own?)  Contact me here.

Brad Montgomery
Motivational Speaker, Funny Keynote Speaker, Astronaut**

*  The secret fourth question should be, “What else should I ask you to help me decide on which motivational speaker to book?”   If your speaker can’t go on….and on and on and on….with this question, you’ve found another hint.

**  Ok, I’m not an astronaut.  You caught me.

motivational speaker

 

We now present the eighth in a series of video articles about:
How to work with your motivational keynote speaker to get the most from your conference investment

 

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

Looking for a motivational speaker for your event? Contact me here.

Brad Montgomery,
Motivational Speaker, Keynote Speaker, Customized Presentation Expert

Related Articles:
More from Brad about the art of Customizing and Tailoring a Keynote Presentation
Laugh-out-loud funny video of Brad interacting with his audience

For those folks who would rather read than watch, here is the video transcript:

Hey, it’s Brad Montgomery from bradmontgomery.com with another idea on maximizing your return on investment with your motivational or inspirational speaker.

So this tip is easy.  Pick somebody who customizes their program for you.  So why?  Well audiences are hip right now and audiences can see through it if the speaker just kind of walks in and delivers a really canned over-prepared program.  I don’t think today people want to see a presentation.  They want a speaker who’s talking to them about their needs, their desires, their stresses, their problems and what solutions they can implement to get to where they want to go.

So that means for you, you got to make sure you hire a speaker that can connect with that audience and delivering a non-customized speech does not connect to your audience.  And of course that connection is crucial.  That’s why you’ve hired your speaker to come in.

A customized keynote presentation is more valuable to your group

You can just hand them a photocopied packet of information if you just want to deliver “Here’s the information we want you to have.”  But that’s not what you want.  You want someone to come in and create an experience that’s meaningful and valuable and has impact and is fun and will turn them into a team, right?  I think you do.  So if you’re going to do that, I think with today’s media savvy audiences, you need to make sure you get somebody to connect and that’s going to mean customize.

So a bigger speaker who’s going to customize, it makes a huge, huge difference.  It’s worth it to you to make sure that happens.

How do you make sure you’re hiring a motivational speaker that will customize and not just tailor?  Ask them.

Your motivational speaker should customize his program to YOUR group’s specific needs

It’s a great question when you’re thinking about hiring a speaker or you’ve just hired a speaker, “What are you going to do to customize your program to my audience and their problems?  What are you going to do to help me deliver the message I have for my people?  If you’re talking to somebody and, after you ask that question, if they start to squirm and wiggle and hem and haw, you got the wrong person.

All right, my name is Brad Montgomery.  I’d love to be part of your team.  I’d love to help you take your meeting or your conference and make it a rocking success.  So give us a call, we’ll talk about how we can do just that.  One of the things we’ll talk about of course is customization.

Talk to you soon.  See you at bradmontgomery.com.  Have a great day.

 

 

 

 

motivational speaker

We now present the seventh in a series of video articles about:

How to work with your motivational keynote speaker to get the most from your conference investment

 

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

Looking for a motivational speaker for your event? Contact me here.

Brad Montgomery,
Motivational Speaker, Keynote Speaker, Breakout Session Aficionado

Related Articles:
Wyoming Speaker Has Them Lined Up At The Door
More Ideas from Brad to make your event a success
How to get more from Brad

For those folks who would rather read than watch, here is the video transcript:

Hey, it’s Brad Montgomery. Today we’re going to talk about getting the most from your motivational speaker, tips about how to work with a motivational keynote speaker. We’re going to talk about getting the most value from your speaker by asking them what else can they do.

So here’s the deal. I get calls all the time saying, “Tell me about your services as a motivational speaker.” I love that. Give us a call. But then when I ask, “Well what else can I do while I’m there to help you achieve the goals of your organization and your convention or meeting,” often on the other side of the phone all I hear is this, “Uh, I don’t know,” ‘cause they’ve never thought about it.

Think about how your motivational speaker can add more value to your meeting

So here’s my tip: think about it. If you’re bringing in a professional speaker that you think is good enough to bring all the way across the country and put them in front of your audience, what else could they do to add value for your and your meeting? It’s a great question. I’d love for you to ask your speaker about that, but since you get me I’ll tell you a little bit about some of the stuff that I do.

Yes, I love doing motivational or keynote speeches; but then in addition, I love following up with a breakout session or seminar. ‘Cause the speech is great for winding them up and making them feel great and giving them some of the stuff that you do to create change in their life, but then often what’s missing is the details about how do they do that. So following up with a breakout session with more details and more about how to implement the steps is a really cool idea.

Another thing I do for a lot of my clients is I MC and I like to the be the Master of Ceremonies, and they like it because it keeps the energy and humor on high throughout the entire convention, which keeps the learning on high throughout the entire meeting.

Get the most out of your motivational speaker with additional sessions

What else can we do? Some of you know that my background is in comedy and in magic, so some of my clients say, “You know what, we’re having Brad in to do keynote. We’re having a different timeslot where we’re bringing in some sort of entertainer,” – maybe for example after the banquet – “I wonder if Brad could do both.” Yeah, love doing that.

And the cool thing, there’s two really cool things. First of all, it saves a lot of money ‘cause we’re already there, it’s just a small incrementable – I don’t think that’s the word. It’s a small increase in fee to get both for one, right, and the advantage is two-fold.

Well my name’s Brad Montgomery. I would love to be your speaker. I know just how to make your conference investment one that will provide maximum value. Give us a call. You can find us at funnymotivationalspeakers.com or bradmontgomery.com. Thanks so much. Lets talk.

motivational speaker

We now present the sixth in a series of video articles about:

How to work with your motivational keynote speaker to get the most from your conference investment

 

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

Looking for a motivational speaker for your event? Contact me here.

Brad Montgomery,
Motivational Speaker, Keynote Speaker, Loves Planning Ahead

==

For those folks who would rather read than watch, here is the video transcript:

Hey, it’s Brad Montgomery from bradmontgomery.com and funnymotivationalspeakers.com with another video on maximizing your return on investment with your motivational speaker, your keynote speaker, inspirational speaker, whatever.

Here’s one of the things you want to do: you want to have a plan about how you’re going to use your speaker. And don’t worry, it’s not hard because your speaker should be doing most of the work.

But the question should be led by you, and the first question is really, “What should I have you talk about and what should we do?” And really the conversation I think should go around this, what are the problems your organization is going through, what are the stresses, what are the difficulties? What are the joys? What are the successes? And then based on that how can your speaker help tailor and customize a message that’s just for them?

That’s a really important deal, right? Because you don’t want your speaker just to come in and shoot from the hip; you want them to be providing a motivational speech that’s the kind of speech you’re paying for, that you want, right?

What I like to tell my clients is that if I were hiring a motivational speaker and I was sitting in the back room, I would much rather say instead of, “Oh wow, how lucky that my speaker touched on that, ‘cause that’s really important to my organization,” no. Instead I would prefer to be thinking, “Well of course my speaker just said that because that was part of our plan that we talked about ahead of time.” Get it?

Work with your motivational speaker to provide a relevant message

Plan ahead with your motivational speaker for maximum return on your conference investment

All right, so here’s the deal, you really need to have a plan with your speaker.

Sometimes it can be a very complex or sometimes it can be a pretty short game plan, but you want to talk ahead of time about, “How can you, Mr. Prospective Motivational Speaker, help me with my specific needs and my goals and the changes I’m trying to create within my organization? How can you help me get there? What’s your plan?” And then you’ll work on the plan together, deliver a speech and you’ll rock. All right, hope that’s helpful.

My name’s Brad Montgomery, and I’d love to be part of your team and I’d love to make a plan for how we can make your conference or your meeting or your whatever a big rocking success.

So give us a call. Reach us at bradmontgomery.com or funnymotivationalspeakers.com. Thanks so much for your time. Give us a call, we’ll talk. We’ll make it good. We’ll make it funny. We’ll make it relevant. We’ll make it funny. Did I mention funny? I think I did. We’ll make it funny.


motivational speaker

We now present the fifth in a series of articles about:
How to work with your motivational keynote speaker to get the most from your conference investment

 

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

Looking for a motivational speaker for your event? Contact me here.

Brad Montgomery,
Motivational Speaker, Keynote Speaker, Totally Trustworthy Guy

==

For those folks who would rather read than watch, here is the video transcript:

Hey, it’s Brad Montgomery from funnymotivationalspeakers.com, and bradmontgomery.com, here with another idea on working with top motivational keynote speakers.

All right, here’s the advice of the day: the advice is be very, very picky when choosing or selecting your keynote speaker, but then once you hire them I want you to trust them implicitly to do their job.

So what do I mean? What I mean is that so often I see this mistake: meeting planners or the CEO or whomever is worried about the motivational speaker hires them, which is good, and runs them through a complete gauntlet of a litmus test to make sure that they have the right person. That’s really good.

But then once they hire them, they continue the micro managing. That’s not really good. Hire a really good speaker and then once you hire them ask them what they need to deliver the best program for you. Get them what they need, and then – this is the point – let them do it. Let them do it. So let me give you a story, this really happened to me. I was working for a huge corporation in California. Not telling you who ‘cause I really like my job, and they really ran me through the gauntlet to make sure I was the right guy. I was very flattered to be chosen.

They spent a lot of time on conference calls with me. That was really great. They did more conference calls with me; that was great too. Whatever it takes.

And then once I got there I thought we were ready to go. We were literally ten minutes from the time that they were about to say, “And now please welcome our motivational speaker Brad Montgomery,” when the CEO, the very person who had spent all this time on the phone with me, came to me and said, “so you’re talking about this, that and this? Uh, I don’t, I don’t think so.” What? You’re kidding me.

So it did a couple of things. First it shook me up. I admit it, it shook me up. I’m thinking, “Wait, this is my client. He knows what I’m talking about, and before there’s time to make a lot of significant changes he’s telling me he thinks this is a bad idea.” This is not the way to get the most out of your keynote speaker.

Hire your speaker, then trust them to do their job

This is not a good idea. The way I handled it happily worked out. I just said, “Well here’s what I’m prepared to offer. You know, I’m going to do this and this. These are the things we talked about. I’m prepared to do it right now. You have a choice; you can either send me out in front of your audience and I will deliver that as we had planned, or if you like you can not send me out. But that’s what I’m prepared to deliver today, and you hired me either way so you can choose.”

You know, I sounded pretty confident when I said that, but I don’t mind telling you, I wasn’t that confident. I was really shaken up, and then when I went out on stage I was connecting with the audience, but in my mind I’m still thinking about the CEO, my client, wondering, you know… It was just not a good idea. So it works out fine in the end, but not as good as it could have if he would’ve sent me out there ready to rock.

Let Your Speaker Know You Trust Them

That’s my question for you, what are you doing to let your speaker know that you trust them, and they’re ready to go, and you want them to deliver their very best. Are you micro managing them? Are you talking a lot about what they’re wearing to the keynote speech? Yes, I’ve had that question. Are you asking them for a script about what they’re going to say? Yes, I’ve had that happen. Are you trying to approve the music that they’re going to use or whatever? Yes, I’ve had that happen. Don’t do that.

Of course I want to work for you. I hope you know that. I want you to pick me. I’d love it if you picked me. But once you go through the rigorous process of deciding who to choose, what I really would ask you to do is say, “What do you need to succeed with this?” help them get those things, and then sit back and let them do it. They’ll make you look good, I promise.

Love to be your guy. It’s Brad Montgomery, bradmontgomery.com or funnymotivationalspeakers.com. Make it a great day. Hope I get to talk to you soon. Call me. We’ll talk about it.

motivational speaker

 

We now present the fourth in a series of articles about:
How to work with your motivational keynote speaker to get the most from your conference investment

 

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

Looking for a motivational speaker for your event? Contact me here.

Brad Montgomery,

Motivational Speaker, Keynote Speaker, Loves to Multi-Task

Related Articles and Videos:
Getting more bang for your buck with Motivational Speaker Brad
Hear what happened when keynote speaker Brad Montgomery  multi-tasked in Wyoming

==

For those folks who would rather read than watch, here is the video transcript:

Hey, it’s Brad Montgomery from bradmontgomery.com with another tip or suggestion on getting the most return on an investment from your motivational or inspirational speaker.  Well today the plan is find a speaker who can do more than one thing for you.  So that means can your speaker do multiple things for you at your single event?

So why is this important?  Well I think it’s important for two reasons.  One, I think it’s an easy way to get a huge increase in value with only a minimal increase in investment.  So what do I mean?  I’m talking about if you hire a speaker to do a keynote speech, what else can they do?  Are they an MC?  Can they be a Master of Ceremonies?  Can they do entertainment after dinner?

One of the things I do is a little energy boost, game show segments to help boost the energy throughout the day.  I’ve got a whole bunch of ideas about team building, doing lunches and dinners.  I’ve got a  million ideas because I’ve been at this so long, just kind of whole big back of tricks.  So some of my favorite clients are the ones that say, “Brad, we’ve got you here; how can we get more out of you?”  And the result is really fun.

So the first benefit is you save a lot of money ‘cause you’ve already got your speaker there, you’ve paid for the travel and the increase really is not that much.  So in other words, if you have one speaker do two things you’re not paying twice as much.  It’s like Costco.

Get The Most Out Of Brad While He’s Already At Your Event!

All right, but the other reason why this is such a great idea is once your motivational speaker or keynote speaker has connected with your audience and your audience has connected with them, it’s really cool to follow up with that connection and get the most out of that connection.

So what do I mean?  Let me give you an example.  If, for example, I work in the morning as your keynote speaker.  Then we laugh and we’re going to make that audience just crack up and they’re going to start to know me and they’ll know how I think and how I feel and they’ll start to understand my sense of humor.  Which means that if I come back an hour and a half later to introduce the next speaker or to head up some sort of team building experience or to even just do the like housekeeping notes, just deliver those boring items but in a really fun and upbeat way, what the audience thinks to themselves is, “Oh goodie, he’s back.  This guy’s funny,” and it raises the energy in the room.  And the reason the energy increase is important is ‘cause it makes sure that your people are ready to learn and ready to receive value from your meeting or your conference not just during the keynote speech, but all the way through.  Pretty cool idea, huh?

The other advantage to using one speaker for multiple events is it saves time and it’s sort of a complex thought, so stick with me.  As a motivational speaker one of the most important parts of my job is the first few minutes of any speech because that’s when the audience is sizing me up.  That’s when I really need to make sure that they understand me and get me.  And only after they understand me and trust me can I start to teach them.  And if you think about it, that appeals to your common sense.  It’s always that way no matter who you’re learning from.  First you have to trust your teacher, and only then do you start to learn.

Brad entertaining an audience in Las Vegas

Well once we have invested that time and energy to get your audience to know me and trust me and like me, that means each additional time I’m in front of that audience we get to start way ahead.  We don’t have to start back at the beginning; we can just start at the point after they already know me and trust me and they’re ready to laugh and learn.  So it’s a really cool way to get a little bit of extra time.  You get it?

So here’s a very specific example.  If I give a keynote speech, the first 10 or 15 minutes really is getting them to know me and like me and trust me.  But then if we follow it with a breakout session, we can start out the breakout session on minute one for some hard hitting, you know, techniques and ideas that they can implement right away ‘cause we don’t have to do that warm up.  We can just say, “Hey, it’s good to have you here.  I’m flattered that the room is full.  Lets start.”  And you can.  You don’t have to do the blah, blah, blah.  All right, I like the blah, blah, blah.  Because that’s where the jokes are usually.  But I know that you want return on your investment when you’re hiring a motivational speaker, and that’s why you’re looking at this video.

All right, I hope that was helpful.  My name is Brad Montgomery, and I’d love to be part of your team and I’d love to be helping you to get a huge return on your speaker investment.  So give us a call.  You can find us at bradmontgomery.com.  Or funnymotivationalspeakers.com. You can click the links down there.  I don’t know where they are.  You’ll find them.   Have a great day.

motivational speaker

Here is number five in our series of articles about “Top Mistakes People Make When Hiring a Speaker”

Professional Speaker or Celebrity Speaker?

 

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

Don’t Hire a Celebrity Speaker Unless You’re Ready to Take a Risk.

Very commonly, especially with my association clients, meeting planners love to hire celebrity speakers.  And I admit, there are a couple of very attractive reasons to hire celebrity speakers.  The main reason is to get people to attend the conference.  If you have a big celebrity headlining your keynote, people might be more inclined to attend the conference, which admittedly, is important.

But having said that, my experience, not ever having hired a speaker, but with working with hundreds or thousands of meeting planners who have worked with speakers both professional and celebrity, is that celebrity speakers tend not to deliver.  And if you think about it, this makes sense.  Celebrities are famous for doing something besides speaking.  They are football coaches, they are actors, they are movie stars, they are Olympic gold medalists.  They are not speakers.  And because their business does not depend on them delivering an outstanding keynote, experience tells me that more times than not, they don’t deliver an outstanding speech.

One meeting planner confided to a professional speaker pal of mine, that he hires a celebrity speaker to bring people to the conference and then he hires professional motivational speakers to actually deliver the goods.  Well, this is all fine and good, if you have the budget for both:  an overpriced celebrity speaker, and a top shelf professional speaker.

Hire a Professional Speaker to get your message across

But I suspect at the end of the day, if you think long term, even if you have that extra budget, you’re better off investing in professional speakers.  Why?  Two reasons; first, professional speakers deliver.  If you hire the right person, if you hire the person with experience who has a message that you feel will resonate with your organization or your audience, your professional speaker is paid to deliver.  And that means, not just deliver a speech, but to deliver excellence, to deliver lasting behavior change, and to deliver an experience that your people will remember and talk about long after that conference is over.

The second reason is,  if you think long term,  professional speakers are a better investment than celebrity speakers.  Professional speakers, if they’re any good, will make a huge impact on your audience and that audience, when they are considering whether or not to attend the following year’s conference or convention, will remember the power of that professional speaker much more favorably than they will remember the fact that there was a mediocre, disappointing, but famous speaker, at the conference.

In other words, if you hire a pro speaker, you’re thinking long term and you’re thinking wisely.  You’re realizing that a professional speaker will make a greater impact on your conference than your celebrity speaker.  Hire a professional speaker and you won’t be sorry.  The celebrities are great, but all you need is the autograph and then you can move on.

Are you looking for a professional speaker and don’t need a celebrity?  Hire me! I’d love to be your guy.

Brad Montgomery
Professional Speaker, Fan of Celebrities, Not a Celebrity Speaker

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