motivational speaker
motivational speaker

Some motivational speakers have a hidden agenda – read on to find out about their technique.

WHY I HATE MOTIVATIONAL SPEAKERS

 

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Seminar Leader

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery and I’ve got something to tell you about what I hate about motivational speakers. Alright, what I hate about motivational speakers doesn’t apply to all speakers. It applies to some of them and when you’re picking a speaker, you might as well know ahead of time what to look for.

One of the things I hate about some motivational speakers is their whole game, their whole plan during that entire keynote speech is to pry your wallet out of your pants or your purse, to pry it open and to pry out that credit card so you can sign up for their coaching or their seminar or their boot camp or whatever. I don’t have any problem, by the way, with seminars and boot camps and all that stuff. What I do have a problem with is motivational speakers who don’t motivate you to do anything other than give them money.

Well, they have a lot of techniques. These are really bright people. Some of them are my good friends. I don’t mind telling you. They’re really good people, but they just have a crazy business model and their business model involves this technique.

The technique is don’t tell you what you need to know. Don’t give you the answers to the questions you have. Don’t help you with your concerns and your problems. Instead, they kind of label your pain and they dig at it a little bit and they say, wouldn’t it be great if you had relief from this pain and then they say, and you can. You can buy this product. You can buy this service. Right?

So in other words, they don’t help you. All they do is they’ll help you label the problem, they tell you how great you would feel, how much better off you would be, how much richer you would be, how much healthier you would be, how much happier you would be if you didn’t have that problem and then they tell you the answer to that problem is in their product.

Alright, to me, that’s just crap. Here’s why. My clients hire me to deliver value for their audiences. They want me to come and create lasting behavior change for their organization, their people, their company, whatever. And that means that my job is to come in and give it to them.

My job is not to hold back, whereas these other motivational speakers’ job is to sell. Their job isn’t to create lasting change, their job is to sell crap that may or may not create lasting change. That means, they come in there and all they do is they get you excited and you feel great and you, oh my gosh and really in the end, you realize, I didn’t get anything. I didn’t get anything.

What I got was these unbelievably talented speakers who use very clever, honed techniques to make me feel like what I got and really all you got was motivated to buy the next thing, the next package, the next service, the next DVD series, whatever. That makes me crazy.

Alright, just a pet peeve. I just happened to be invited to work for a seminar and that was their business model. It was a weird deal. They are bringing in speakers who are getting paid zippo, but they’re happy to be paid zippo because they are going to be selling from the platform. They’re going to be selling their coaching and their whatever, but they wanted me to come and master of ceremonies, to emcee the whole thing and also to motivate them generally.

So it was a weird thing. They wanted me to actually give value and set them up for these other speakers who were not going to give value, they were going to give a sales pitch. They were going to give motivation to spend and in the end, I just didn’t feel like that was a good fit for me because it just felt icky. It just felt icky.

Hire A Motivational Speaker That Delivers Real Value

Alright, if you want to go to a boot camp, go to a boot camp. You want to buy a training series from people that you think can teach you, do it. But when you’re booking a speaker, what I want you to do is really consider whether or not that speaker is going to give you value and help move your people to where they need to be moved and to where you want them to be moved or if that speaker is going to motivate them to get out their credit card and sign up for some crazy stuff.

Alright, it’s Brad Montgomery at bradmontgomery.com. Are you looking for a motivational speaker who delivers real value? I don’t even offer a boot camp. I don’t even have a DVD training series because I believe I give it to you on the platform. Alright, love to be your guy. Give us a call.

motivational speaker

Yippee! Just finished editing our newest preview video. If you like it, click here ( https://youtu.be/6UjkzBPFVIs ) and on the YouTube page like it and subscribe to it.

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

Thanks so much.

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery

Motivational Speaker, Keynote Speaker, Business Speaker

Business Speaker Brad Montgomery

motivational speaker

 

In this blog post, Brad Montgomery explains the difference between Customization and Tailoring in a keynote speech – and why that is very important to you as a meeting planner.

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Seminar Leader

Related Posts:
Why Book Brad?

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

What does it mean to customize a Keynote Speech?

Lots of motivational speakers say that they customize their speech, but in my experience, very few actually do. Instead, what they do is tailor a speech. So what’s the difference between tailoring a keynote speech and customizing a motivational speech? Well, for me, the difference is huge.

Tailoring means often the speakers will drop in a catch phrase, or a brand name, or a company name, or an association name into some sort of pre-prepared story or sentence and then repeat that technique three times in a one-hour keynote and then claim that that program has been customized. Well, pish! Customization is genuine changing of the program to meet the client’s needs.

Audiences need to know that their speaker understands them, gets them, and is fully connected with their needs, their pains, their desires, their joys and their jobs. So, tailoring just isn’t sufficient for today’s audience.

A Motivational Speaker That Can Customize A Keynote Speech

Because I’m a comedian motivational speaker, tailoring for me means more than just making sure the message is relevant and on track. For me, customizing is more than having a five quick minute conversation with a client to find out what their concerns are. For me, customization is much more than helping a specific organization get from point A to point B in concert with the top decision-maker’s desires. For me, what customization means is to make the program all of those things and in addition, make it really funny by putting in specific, relevant jokes just for that group, those people and that event.

So, before my programs I always interview the top decision-makers for the organization and besides looking for all of their desires for change and for what their people need to hear, what I do in addition is look for places where I can write specific jokes and comedy bits for that group. So it’s not uncommon for me to create full sections of my program specifically for that event and that organization.

If you are considering hiring a motivational keynote speaker, I encourage you to check their references, to have a lengthy conversation with them, and to find out what they can deliver is consistent with what you need.

But, in addition to that, I ask you to consider what it would mean to you if your motivational speaker came with a truly extraordinary customized motivational speech for your organization. And if you feel that customization would help your audience connect to your speaker and therefore, improve the return on investment for that speaker, make sure your speaker customizes; not tailors.

Brad Montgomery
Motivational Speaker
Keynote Speaker
Master of Customization

motivational speaker

 

Motivational speaker Brad Montgomery explains speaker fees and how you can maximize your conference investment and get the most value from your speaker

 

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

Looking for a motivational speaker for your event? Contact me here.

Yours,

Brad Montgomery

Motivational Speaker, Humorist, Seminar Leader

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery from  bradmontgomery.com.   We’re going to talk today about motivational speakers’ fees, what are they, how to think about it, how to do this. Alright, I’m on the road right now so I’m hiding in the coffee shop because it’s way more fun than the hotel and the drinks are better. But I just talked on my cell phone with two different clients and they both had the same confusion about motivational speakers’ fees and so I thought, let’s just put up a video real quick.

Let me tell you how speakers do not think about fees. What we don’t think about is time. I don’t charge by the hour. I don’t work at Wal-Mart. I don’t punch the clock. I’m not a plumber. I don’t charge like, okay, the first two hours are, I don’t do that. I’m much more interested in charging for value. Value, so I want you to think when you’re hiring a speaker and you’re computing what you want to invest in your speaker, what would be the return on that investment for you if your speaker rocked and really made a huge difference for your organization, for your team?

So in my case, I’m a motivational speaker. If we’re able to motivate them to do the things they are not doing, what would that be worth to you? So for example, if you’re in sales and we’re able to increase sales, let’s just think small, just to make the point. If we’re able to increase your sales team’s sales by 1% for one week, which is pretty crappy, right? We ought to be able to do more than that. But just 1% for one week, what would that do? You’d be able to compute that and then you start thinking about, well is that a good investment or not? And for most of you, that’s a great investment, so why wouldn’t you want to do it?

And then two, why wouldn’t you, if you really want return on your speaker investment and you’re thinking value, then that’s when you might really think, well spending a little bit more for a guaranteed motivational speaker, somebody who you know can deliver because they’ve got the credentials, they’ve got the testimonials, they’ve got the long client list, they’ve got the experience, really seems like a good value.

So you notice I’m talking about value. I’m not talking about time. I’m talking about value.

Let me tell you another way we think about fees and pricing, just to help you see into our brain and our office. So Eric and Renee and I do not think about minutes. My keynotes are priced, my events are priced for under 90 minutes. It’s like my keynote is generally 90 minutes and under, 90 minutes and above, seminars for a half day, full day, whatever.

That means if you call and say, well it’s only 25 minutes after lunch. Well, I’m happy to do that and do that all the time, but for me, it doesn’t matter if it’s 25 minutes or it’s an hour and 25 minutes because my costs are fixed.

What costs do I have? I have limited number of dates I can sell, 365 days in a year, but I’m only going to be a keynote speaker on X number of days. We only schedule me out a certain number of days per year and then because of that, if I work for you, I can’t work for somebody else, right? Because I’ve sold the date. That means it doesn’t matter to me really if I work for you for five minutes or for five hours and five minutes because I can’t sell that date to somebody else so it’s going to take a minimum just to arrange that. So I’m not going to be thinking, oh it’s only five minutes. Even though you might be thinking about that, that’s not the way we think about it.

And then the other thing that’s important for us is I have to prepare every day because I do customized keynotes and I know you want that. You don’t want just somebody to come in off the street. You want someone who knows you so I should prepare about the same amount of time for a half day seminar as I do for a 45 minute keynote.

So preparation and then finally the travel and problems of getting there. It doesn’t matter if I’m crossing town or if I’m getting on a plane and crossing the country or crossing the world, I got to get there, right? So once you’re there and you’re in the hotel and you’ve done all the travel and the security and the TSA and have bothered to put on a clean shirt, which comes with it, what the heck, again, that helps you see that it doesn’t matter to me whether or not I’m working for 15 or 20 minutes or all day long because those prices are fixed. That expense is done.

Hire a speaker who can help make the changes you need in your organization

So next time you’re thinking about keynote speakers, I want you to not think about fees as like a per minute or per hour thing. I want you to think about it as what value are you getting, what level of guarantee are you getting and then can the speaker help you make the changes you need? I’m guessing you’re hiring a speaker because you need some changes in your organization. You need your people to be doing something differently now than they were doing before. Well, if you feel like a motivational speaker or inspirational speaker can help you get there, what’s the value in there for you? You ought to be able to calculate that. Or at least guess and if you need help on that, call us. We do that all the time. That’s the way we think. Alright, hope that is helpful to you.

I guess one final thought. Often, I get people who call me in to say, well what is your fee, Brad, to do one keynote speech? Well, what I do varies so much based on what my clients need so there are some price ranges we could give you, but more what we like to do mostly is then not give you one set price, but instead to ask you, what is it you need, what value are you after, what changes are you after, how can we best help you get your organization from point A to point B and then based on that conversation, we kind of look through my toolbox of all the things I could do and then what I’ll usually do is send you a proposal with a few choices on there and then you can choose. So that’s why it’s not really like a loaf of bread. They’re making some heavy coffee over there. It’s not like a loaf of bread or a set of headphone speakers where you can just look it up online and find out how much it costs. Instead, it’s a process. We’re going to deliver something very customized just for you, just for your organization, just for your people, just for your audience and that’s why the pricing is based on value, not time.

Alright, if you want a motivational speaker, I’d love to be your guy. Give us a call. You can contact us at bradmontgomery.com or funnymotivationalspeakers.com.

But in particular, if you want some help thinking through this value proposition and pricing, I’d love to further explain it and then of course, make it relevant for you because I know of course I understand that budgets are an issue and you want to work it out but that’s what we’re here for, which okay, one more thought. I’m going to do one more thought.

One of the ways to think about it when you’re talking to a speaker is to tell them what your budget is. So in my case, I like to know what sort of fee family you’re in. Are you in this family or this family this family because if you’re in this lower family, there are some ideas that I might be able to help you with that can still fit in your budget or most of my clients might fit here, but a few of my clients, they really want to invest in change and lasting change and so we really can pull out the whole show for them. So that means my proposal can vary depending on your fee family, so when you call a speaker and they say, well what’s your budget, can you give me an idea of what you’re working with? In our case anyway, in our office, it’s not a negotiation tactic. In our case, it’s an effort to narrow it down so we can help give you some ideas that fit with you and fit within your budget.

Alright, hope that helps. Come visit bradmontgomery.com .   So glad for your time. Gosh, I’d love to be part of your team, but if I’m not the guy, make sure that whoever you’re hiring delivers value, delivers a guarantee and fits within your budget in a way that afterwards, you can really be feeling like that was the best investment we made to make the best meeting or conference we possibly could have had. Have a great day! Thanks.

motivational speaker

 

We now present the eleventh in a series of video articles about:

 

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

How to Work With Your Motivational Keynote Speaker to get the Most From Your Conference Investment

Looking for a motivational speaker for your event? Contact me here

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Team Player for YOU

Related Articles and/or Videos:
Brad’s actual coaching tool – the Pre-Engagement Questionnaire

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery from funnymotivationalspeakers.com, and bradmontgomery.com, with a continuing series of videos about how to hire a motivational speaker. What do you need to know to choose your motivational speaker? Well one of the mistakes I see people making when hiring a motivational speaker is not coaching your speaker with enough information to really deliver the presentation that you paid for.

So what do I mean by that? A few times, not many, but a few times I’ve had clients who’ve gone through the trouble to choose me partly because I customize my programs. And then what they do is because they’re busy, because they have a life and because organizing this meeting is one of the many things in their life on their list and organizing their keynote speaker is one of the many things on that list, they never get around to really coaching. Don’t let that happen.

Make Sure You Coach Your Motivational Speaker for Great Results

The reason why coaching your speaker about what you need, what you want, what you don’t want, what you don’t need, and a little bit about what your people are going through, what they’re stressing about, what they love, what they hate, some of the inside jokes, the reason some of those things are important because they really help me, or whoever your speaker is, to prepare a customized program that’s meaningful and relevant. And I know that’s what you want.

You don’t want just a presentation, kind of a cardboard cutout of the speaker talking to you and your audience. No. You want somebody who can really reach through and grab them and let them know that he’s speaking to them, about them and for them, and that way they’ll really internalize and be prepared to accept and make lasting behavioral change based on that event.

So that’s pretty good, right? But all of it really in the end comes down to you. Yes, you’re going to hire the right speaker, yes you’re going to hire a speaker who can customize, but then don’t forget you need to go through and help your speaker know. You got to do a little bit of coaching, a little bit of talking.

Now in my case my job is to make it easier for you to do that. We don’t want to make it like a homework project where it’s just a horrible to-do to get me ready to go. We’ve got a really streamlined process, it’s very easy and it’s surprisingly quick, like shockingly quick. But at the same time it’s important.

So next time you’re hiring a motivational speaker or a keynote speaker, I want you to ask: What are you going to do to customize, and then I want you to follow up and say, What do I need to do to make sure you get all the information you need about us. My needs, my desires, my wants, my team, my organization, whatever.

All right, that’s easy, right? You can do that. I’d love to be your guy. I’d love to be the one answering that question. You can reach us at bradmontgomery.com or funnymotivationalspeakers.com. Make it a rock on day. Thanks.

motivational speaker

 

Can your motivational speaker also inspire your audience?   YES – and you should expect that.  Read on to find out why…

 

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Seminar Leader, Inspirational AND Motivational

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery from bradmontgomery.com with a quick video about the difference between inspirational speakers versus motivational speakers.

So what’s the big deal with that in, it seems like we confuse them or we see the words related. They’re not quite the same, what’s the big deal? Alright, here’s how I see it. I’m a motivational speaker who is inspirational. Go figure.

Motivational speakers, what does that mean? Here’s the deal on motivation. I think motivational speakers address this issue: so many people in our society know exactly what to do, but for whatever reason or reasons, they’re not doing it. So what’s the problem? I’m thinking it’s motivation.

So all we have to do is figure out a way to get them to do what they’re not doing, get them to do what they know how to do but for some reason are failing to do and we call it a success. So for example, if your people are completely well-trained in customer service, but they’re providing crappy customer service, what they don’t need is more training. What they do need is motivation. Aha! Pakow! Motivational speaker.

So in this case, this motivational speaker, what I do is I use humor and levity to remind them of the power of customer service. I remind them how humor and levity and bringing your sense of humor to customer service will help make customer service more fun and if it’s more fun, my argument would be they’re more motivated to provide that which they already know how to do which is excellent customer service.

For crying out loud, we’ve all been around long enough to know what good and bad customer service is. Doing it isn’t that hard if you know exactly how to do it and my guess is you have already trained your people how to do it. What they’re lacking is motivation. So at least with customer service, there’s an example of motivational speaker.

So what’s an inspirational speaker? Well, I think inspirational speakers are people who have done amazing things and inspire you to do a little bit more, a little bit better, a little bit harder, a little bit stronger, whatever. So often, these are people that have done crazy things like they’ve climbed Mount Everest, they’ve run incredible Fortune 500 companies, they’ve done amazing things, right? And then by seeing them and hearing their story, maybe they’ve had some tragic accident in the past, whatever. By seeing them and hearing their story we’re inspired and we end up thinking, wow, if they can do that, those amazing things given their difficulties and their challenges, certainly I can do a little bit more given all the advantages I am blessed with right now. So I’m inspired, right? That is an inspirational speaker.

Well, I tend to think that you need to do both. To me, a really excellent motivational speaker is somebody who is also inspirational and in my particular case, here’s how I do that. I haven’t lived through some tragic accident. I have not climbed Mount Everest. I have not done some amazing thing. But on the other hand, what I feel like I do is I share with my audience and audiences, my story and my stories and generally speaking, my stories are sort of like, I’m like you, I have a lot of things in common with you.

Here’s how I’ve approached it and thought about it and I hope you come with me and hopefully that is inspirational and inspiring in a way to make them think, well Brad seems just like me. He seems to have handled this. Maybe I can do it too, a little bit different but still on target and then for my taste, we sort of lost it if we don’t add that motivational piece. If you’re inspired but you’re not motivated to change your behavior, if you’re not motivated to create lasting change, if you’re not motivated to change what you’re doing from point A to get to point B, then inspiration is nice, but if it doesn’t create action, it’s a fail.

A Motivational Speaker Who Is Funny and Inspirational

Alright, does that help? I hope so. So generally, my marketing stuff calls me a funny, motivational speaker. Whatever. I could be called an inspirational motivational speaker, but hopefully by defining those terms, it’ll help you to feel like your speaker.

While you’re searching for speakers, I’d love to be your guy. If you’re looking for a motivational speaker who happens to be funny and inspirational, I’d like to be your guy. There’s a link here, you can check my preview video. I’m currently filming this from a coffee shop. I’m on the road, trying to answer some questions and I was thinking about this and I wanted to just knock out a video.

Alright, contact us through bradmontgomery.com or funnymotivationalspeakers.com. If you’re looking for a speaker, one of the things you ought to do is ask them, what’s your take on motivation? What’s your take on inspiration? Where do you fall in that? And if your speaker has any experience at all and if they’ve thought about it at all, they’re going to have a darn good answer for that question.

Alright, love to chat with you and answer those questions in person. I’d love to find a way to customize a speech or keynote that fits you and your needs and your organization’s needs, whether or not you need motivation or inspiration. Have a great day! Cheers!

motivational speaker

 

Hey, welcome back to my blog. It’s Brad Montgomery from bradmontgomery.com and funnymotivationalspeakers.com here with the series:

Don’t Make This Mistake When Hiring a Motivational Speaker

 

Selected Posts from Brad’s Past

We found a few posts, videos and stories from Brad’s past, and thought it would be fun to re-publish them here.  So pour yourself a cup of coffee, put on some classic rock, and check out this classic blog post from a decade (ish) ago.  

 

Top Mistakes People Make When Hiring a Motivational or Keynote Speaker.

Looking for a motivational speaker for your event? Contact me here

Yours,

Brad Montgomery

Motivational Speaker, Humorist, Seminar Leader, Would Love To Be On Your Team!

Related Posts:
It’s Not Just About The Money – It’s About Lasting Change!

For you folks who prefer to read, here’s the transcript to the video:

One of the problems I see happening a lot is really a mis-allocation of your convention or meeting budget. And I’d like you to consider spending a little bit more on your speaker than you thought. The big mistake I see is that people will invest a huge amount of money on things that have no lasting value or impact on their attendees and then spend very little on their professional, and the overall return on the investment for the meeting stinks.

What Your People Will Remember About the Motivational Speaker After the Convention Is Over

So here’s the question I want you to ask yourself as you’re deciding what to buy: what are your people going to remember after the convention is over? Are they more apt to remember the slightly better chicken that you upgraded to? Are they more apt to remember that you’ve got brownies instead of cookies? Are they more apt to remember that you got the really cool ice cream or whatever? I mean are they going to remember the fact that you upgraded even your hotel or venue a slight bit? Or are they going to remember the speaker that came, shook them until it hurt, dumped them out of their chairs because they were laughing so hard, and six months later, a year later they’re still echoing and repeating what that speaker taught them? They’re still adapting techniques they’ve learned from that speaker. Are they going to remember that or what they had for their final dessert?

Of course, you know, I’m biased. I’m a speaker. I’d like you to invest in me, I don’t mind telling you. But no matter who you hire I want you to consider what is going to make the most difference for the longest amount of time to your people. My guess is that you want them to have a good time. That’s a great idea. My guess is you want to treat them really well and feed them really well. That’s a great idea. But I know also that at the very basic level, you’re trying to create lasting behavior change. And my suggestion to you would be to take some of that budget and reallocate it and get a top professional motivational speaker and pass on a few little extras that they will not remember.

Well I’d love to be your guy. If you’d like to talk to me about my fees and what we offer for it and why we think my investment is worth it, I hope you’ll give us a call, funnymotivationalspeakers.com. My name is Brad Montgomery. Make it a great day.

motivational speaker

Booking Colorado Speaker Brad Montgomery IN Colorado is a good return on your conference investment

Two Great Reasons To Hire A Motivational Speaker That Lives In Colorado

And how does that help you? There are two reasons if you’re having your event in Denver or in Vail or one of the resorts in the Rocky Mountains. If you’re having your event in Colorado, there’s two reasons to hire a Colorado speaker.