**What are 2 or 3 very specific challenges your people face? (Example: XYZ software is difficult to learn, the competition is gaining ground, new XYZ procedures are difficult, new XYZ rules/legislation, etc.)
**Name 1 very specific task your people absolutely hate? (Example: Filling out form 123-B, completing the monthly reports, monthly CRM Audits, reporting to the off-site managers, etc.)
**How can Brad refer to the entire group by job title or function? (Example: As you know, for you Financial Advisors/Nurses/Health Care Professionals, … Brad needs a specific phrase to use in a specific joke.)
**Name a group of people your folks hate. (Example: internal auditors, OSHA, the IRS, Oversight boards, etc)
What would your people gripe about… After the 3rd beer? (Come on! Dig deep… what do they whine about? What is the little, petty stuff that makes them nuts? What is the big stuff they might think about but not mention? e.g. Breakroom is a mess, the parking always full, etc.)
*Are there inside jokes that may be helpful? What are they?
*What is the most recent “buzz” around the water cooler? ( Layoffs? A newly released product/service? A new manager or staff? A broken coffee machine/elevator/computers? A new policy that employees are talking about? A local hangout or bar. An employee with particular dressing habits? Somebody in the office everybody knows and (lovingly) makes fun of? (NOTE: Everybody in the audience must know about these points for them to be helpful.)
This one is important: Specifically, what phrases or jargon do your people use? Acronyms? (Eg: clients are called “members.”)
What are some specific things that co-workers/clients/bosses/customers might do that might cause stress? (eg For real estate brokers, clients to shop 43 houses are a bother.)
If you had a magic wand you could use to make things at work better, what would you do?
Please provide me with recent personal news from your group. Be specific. Who got a raise? Who is new in their job? Who got an award? Who got married? New parent?
Fly into what city?
Estimated time between airport and event site?
Ground Transport Instructions? Taxi? Car Service? Special Directions?