Help Brad to Customize The Presentation
G PG PG-13
President’s (or CEO’s/Manager’s/Boss’s) Name?
Will he/she be in the audience?
Ok to call attention to/gently tease this person?
*Who is(are) your main competitor(s)?
What is unique about your organization/industry?
What does your group do?
What do the people in the audience do? Job titles?
!! What are Brad’s objectives for the program? What do you want him to accomplish?
Who determines success for this event? How will it be determined? Measured? (Evaluations? If the boss is happy?)
Note: these next three questions are very important to Brad
*Are there inside jokes that may be helpful? What are they?
*What is the most recent “buzz” around the water cooler? ( Layoffs? A newly released product/service? A new manager or staff? A broken coffee machine/elevator/computers? A new policy that employees are talking about? A local hangout or bar. An employee with particular dressing habits? Somebody in the office everybody knows and (lovingly) makes fun of? (NOTE: Everybody in the audience must know about these points for them to be helpful.)
This one is important: Specifically, what phrases or jargon do your people use? Acronyms? (Eg: clients are called “members.”)
What are some specific things that co-workers/clients/bosses/customers might do that might cause stress? (eg For real estate brokers, clients to shop 43 houses are a bother.)
If you had a magic wand you could use to make things at work better, what would you do?
Please provide me with recent personal news from your group. Be specific. Who got a raise? Who is new in their job? Who got an award? Who got married? New parent?
Fly into what city?
Estimated time between airport and event site?
Ground Transport Instructions? Taxi? Car Service? Special Directions?
What happens in the room after Brad is finished? (Trust us: people will want to buy Brad’s books, and that is an important part of the experience for them. Please allow a Break immediately after Brad’s program.)
Where will people go immediately after Brad’s program? Eg: coffee break in lobby, snacks in exhibit hall, etc.)
Anything else I should know? (Huge news? Recent deaths or accidents? Big news in the industry? Is there an “elephant in the room?”)
Most groups want Brad to make resources available to the group. (For example, he has a wonderful book about the power of humor & laughter and a Humor Tool Kit.) These resources enable your people to follow up with Brad’s message, and incorporate his theories THAT DAY! Is it okay for Brad to offer these items for sale after the program?
Please include recent newsletters/industry magazines/company profiles when returning this form to our office. Thanks!