Brad understands that the first goal of his meeting planners in hiring a speaker is to avoid “horrible.” If their internal clients are moderately happy and the audience is moderately happy, and if nobody complains …then you at least can rest easy.
The irony of course is that everything above mediocre is a bonus. In other words, Brad knows that you’ve probably had bad experiences in the past, and you’ve seen a lot of pretty poor speakers. You main goal is to avoid falling into the trap of booking one of those speaker who makes your people say, “What Were You Thinking?!”
Happily, Brad not only meets your primary goal but surpasses your secondary goal: Brad is epically awesome. Not only will you avoid complaints and lousy reviews and evaluations, you’ll be heralded as The One who found that really cool guy who blew them away on stage. You’ll get credit for a booking a speaker who is genuinely authentic. Truly funny. And relevant in a way that you haven’t seen in a very long time.
You’ll be the one who not only avoided the wrong motivational speaker, you’ll be the one who found somebody who is utterly fantastic.