Or are they a crucial investment in your culture?
If a motivational speaker comes in and improves the output of your team in any business metric (attitude, attention, productivity, engagement, sales, etc.), what would be the business value of that growth? It’s measurable and often ridiculously high.
Those in leadership roles often see a difference between where their workforce is and where they want it to be. This gap is expensive and it effects the bottom line. A decent motivational speaker can help close that gap and a great motivational speaker can close that gap for quite a while.
Top motivational speaker Zig Ziglar famously said, “people often say motivation doesn’t last long. Neither does bathing—that’s why we recommend it daily.”
I couldn’t agree with Zig more and here’s why: I know that motivation is not permanent, but I do believe that it’s critical to get people performing at their potential. As a business-person, what would it mean to you if your people performed at their full potential?
I’ve found that many business leaders think someone like me will come in and lead their people in a cheerleading session to create a rah rah atmosphere. That won’t happen. But here’s what will happen: I can help people recommit to your mission in a way that sparks engagement, passion, and meaningfulness. These improvements are sure to grow the bottom line.