Are Motivational Speakers Just Fluff? | Brad Montgomery

Are Motivational Speakers Just Fluff?

Or are they a crucial investment in your culture?

Brad being funny on stage

Skeptics believe that motivational speakers are a rah rah waste of self-help time.  I disagree.  (And happily, so do my clients.).  

Bottom line: your people already know what to do and how to do it.  (Well, except for that one person down the hall…you know who I mean.)  But they aren’t performing as well as they could. They contribute to a difficult work culture.  They aren’t holding you back as much as they aren’t pushing you enthusiastically forward.   What gives?  What’s missing?  They are not motivated as much as they deserve to be.

In other words, if there is a gap in your organization between what they know how to do and what they are doing, it’s time to invest in the People Side of Business.  

If a motivational speaker comes in and improves the output of your team in  any business metric (attitude, attention, productivity, engagement, sales, etc.), what would be the business value of that growth?  It’s measurable and often ridiculously high.

Those in leadership roles often see a difference between where their workforce is and where they want it to be.  This gap is expensive and it effects the bottom line. A decent motivational speaker can help close that gap and a great motivational speaker can close that gap for quite a while.

Top motivational speaker Zig Ziglar famously said, “people often say motivation doesn’t last long.  Neither does bathing—that’s why we recommend it daily.”

I couldn’t agree with Zig more and here’s why: I know that motivation is not permanent, but I do believe that it’s critical to get people performing at their potential.  As a business-person, what would it mean to you if your people performed at their full potential?

I’ve found that many business leaders think someone like me will come in and lead their people in a cheerleading session to create a rah rah atmosphere.  That won’t happen.  But here’s what will happen: I can help people recommit to your mission in a way that sparks engagement, passion, and meaningfulness.  These improvements are sure to grow the bottom line.

Happy audience
Biography of a Motivational Speaker

How about you?  Are you ready for your regular “shower” of motivation?  Ready to invest in your people in a way that will improve your organization?  Let’s talk!  Contact us here to talk about how we can start to rev your team back up. 

Brad might be warm and fuzzy, but he’s more than fluff. Brad’s motivational speeches help businesses improve the bottom line by offering concrete strategies that increase the potential of every employee. Contact Brad today to find out more about the business value of motivational speakers.

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