How Speakers Can Use Humor as a “Branding” Technique
Saturday, July 1st, 2006by Patricia Fripp, CSP, CPAE
Humor is probably not the primary purpose of your presentation, but it can be a powerful tool for making points and grabbing audience attention. Recently, I chatted with humor expert John Cantu about how to make humor a part of your professional image. “Used wisely,” John told me, “humor can build a ‘brand image’ for you and your topic.” Here are five techniques John shared with me that you can use to create you own humor brand.
1. USE A SIGNATURE CATCH-PHRASE – Most people recognize the following phrases or slogans and automatically think of the creators when they hear:
“I don’t get no respect.”
“The Top Ten List”
“You might be a redneck if . . .”
“Where’s the beef?”
These phrases are “owned” by Rodney Dangerfield, David Letterman, and Jeff Foxworthy in that order. Come up with something memorable, and people will remember you every time they hear the words (Continue Reading…)









