Imagine being able to send an email to your folks with this note: “Click this link to see a 40 second invitation from our keynote speaker.”

They’ll click.  Excitement builds.  Attendance goes up.  Curiosity is satisfied.  Everybody is happy.

What is it?

Brad has found that a unguarded, relaxed video is WAY more successful than a super-polished video. The welcome video is a cross between a voice message and a YouTube-style webcam video. In other words, it isn’t formal. Brad won’t rehearse it. There might be “ums” and “ers” in it. In this video Brad won’t come off like a spokes-model. (For several reasons, not even counting the “no hair” one.)

Social networkers have proven that off-the-cuff is better. The studies are exceptionally clear: perfect gets less results. The goal is to invite your audience in a very personal, very “real” way. We are not going for an Oscar. Our goal is to make a personal connection to the individuals in your organization. And these videos have been very successful in doing just that.

It’s Simple

All you have to do to make it happen is to let us know you want us to create a video, and answer these questions:

1. Who is Brad inviting? Be specific. eg: “All Wellpoint employees.” “Supporters of the Alzheimer’s Association.” “Members of the ABC Association.”
2. What is the casual way to reference where we’ll be holding the event? Be specific. Eg: “At the Lincoln Center. ” “In San Diego.” “At the South East Marriott.”
3. What elsewould you like Brad to tell them? (If Brad left off this info, you’d be crushed. Here’s your chance to let him know BEFORE he films the video.) Brad will take care of the rest.  He’ll introduce himself, tell them a tiny bit about what to expect, and them a tiny taste of what he is all about.

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We’ve had clients request ‘do-overs’ on these videos. If you’d like Brad re-create the video for you with a different script, if you want to amend the info beyond the questions above, or if you don’t like Brad’s shirt choice, (yes, it’s happened) you have a choice.

1. You can have Brad film the program written by professional writers and filmed by a professional film crew. Fees for this option start at $1,600.
2. You can have Brad redo the video with the same look and feel as the original, but with whatever changes you left off. The fee for that option is $600.
3. You can live with it. Our guess is that you might be hung up on the fact that this is a simple, free and easy video. Brad is a simple, casual guy, and his audiences love him. (Brad is not a news anchor. Or an actor. He is a very likable normal guy who is great with audiences and will be great for your meeting.) And a simple, casual welcome video will serve you and your organization well.

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The added fee for a customized welcome video for your organization: $600. (Most clients have us add this to Brad’s fee for his speaking services.

Questions? Give us a call at 303-691-0726 or you can contact us here.
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Here’s an example of a welcome video: