Customized Video Welcome for Your Event
Monday, January 26th, 2009A Personal Invitation from Your Keynote Speaker?
Imagine being able to send an email to your folks with this note: “Click this link to see a 40 second invitation from our keynote speaker.”
They’ll click. Excitement builds. Attendance goes up. Curiosity is satisfied. Everybody is happy.
What is it?
Brad has found that a unguarded, relaxed video is WAY more successful than a super-polished video. The welcome video is a cross between a voice message and a YouTube-style webcam video. In other words, it isn’t formal. Brad won’t rehearse it. There might be “ums” and “ers” in it. In this video Brad won’t come off like a spokes-model. (For several reasons, not even counting the “no hair” one.)
Social networkers have proven that off-the-cuff is better. The studies are exceptionally clear: perfect gets less results. The goal is to invite your audience in a very personal, very “real” way. We are not going for an Oscar. Our goal is to make a personal connection to the individuals in your organization. And these videos have been very successful in doing just that.
It’s Simple
All you have to do to make it (Continue Reading…)
