How To Book a Speaker

Day 4 Of Your Requested Course

4 Easy Tips for Choosing the Right Keynote Speaker

If you want your speaker to really connect with your

audience, then you want to make sure your keynote speaker

is referring specifically to your groups needs,

stresses, success and fears.

Not only do tailored programs make your speaker more

relevant. But it makes your speaker more funny.

Big time more funny.

It’s one thing for your motivational speaker to say something like,

“Your stresses can be difficult.” It is a whole other

hear something like, “Your Oversight Form 12-B can

really hurt!”

Your speaker should take the time to know

group.

I’m most flattered when I work for a national company and

folks in the audience assume that I must be an

employee that they just haven’t met. They assume that I’m

an fellow employee because “there is no way an outsider

could know us so well.”

Customization and Tailoring are not the same thing. What

most meeting planners really want is a

tailored program. Not a customized program. Find a speaker

who you KNOW can deliver a proven program, and have

them work hard to TAILOR that proven program to make

it valuable and relevant to your audience.

Ask any potential speaker what they have

planned to get to know you and your company.

Check references

to see how successful they have been at presenting a

topical, relevant, valuable and on-target program by

using a tailored approach.

Sounds like a small thing…but trust me… Tailoring

is hugely important.

================

Wanna talk to Brad about how he Tailors his programs?

800.342.7420

================

Are you a believer in the power of levity and lightheartedness and its ability to help your organization get to where it deserves to be? Are you having trouble convincing the masses? Give us a call. We can help.

You received this email because at one time you have subscribed to this service. If you’d like to unsubscribe , just scroll all the way down and we’ll make it really easy for ya with one click!

Copyright © 2011 Brad Montgomery. All rights reserved

The details:

Brad Montgomery is a laugh-out-loud funny motivational
speaker, humor at work expert and Meeting Energizer. Speaking. Facilitation. Customized High-Energy Content Games. Master of Ceremonies, & Copy Boy.

Reach Brad at 800.624.4280 http://www.BradMontgomery.com

How To Book a Motivational Speaker

Day 3 Of Your Requested Course

Get the Most “Bang for your Buck.”

1. Make sure your keynote speaker knows what you expect.

Speakers can do what they think is a great job

– but if they are delivering what they thought you

wanted… and not what you actually wanted –

nobody wins. Never be shy about laying out very specific

objectives for your speaker. Let them know how you

will quantify a successful event.

2. Make sure the room is set up right. If you are

hiring a pro keynote speaker who can deliver every time — and

you should — the only variable left is how well the

audience can see and hear the speaker. Setting the

distance between the audience and your keynote speaker,

arranging for a proper platform, professional sound,

and adequate lighting might not sound that important,

but it can (and has!) made the difference between a

standing ovation and total flop.

But making sure this stuff is correct is easy and

very cheap. (Usually free.)

Learn how Brad does

it here.

Brad’s A.V. Requirements.

3. Get your keynote speaker up to speed on your group.

Most speakers will drop in important references

to your groups goals, challenges, and history.

But they can only do that if you help them to

understand. Find out what your motivational speaker needs

to succeed to learn about you and then… do it.

For a sample of how Brad learns about your group,

see his pre-program questionnaire.

Brad’s Speaker Questionnaire

4. Put the right speaker in the right time slot.

Work with you speaker to make sure he can deliver

the type of program your time slot requires.

If your people are tired, have been drinking, have

sat through three days of meetings, etc, and then

you ask your speaker to teach 15 steps to

Success… your audience won’t make it pass the

second step. It’s equally goofy to put Sparky

the Magic Clown in front of a team of Health Care

execs at 9 am. Ask tons of questions, and get

your speaker into the right place at the right time.

5. Make sure your speaker receives a good introduction.

Introductions are crucial! Bad introductions poorly

delivered will sabotage your speaker more than you

might guess. Ask your introducer to read your

speaker’s carefully designed introduction… ask them

NOT to interject stuff like, “Hey, I didn’t write this!”

And introducers who interrupt these introductions which

have been crafted over years though trial and error

with what they think is “improvements” or “jokes”

are not helping you and your speaker succeed. Just

the opposite.

Brad’s intro? Glad you asked! Brad’s Keynote Intro

Are you a believer in the power of levity and lightheartedness and its ability to help your organization get to where it deserves to be? Are you having trouble convincing the masses? Give us a call. We can help.

You received this email because at one time you have subscribed to this service. If you’d like to unsubscribe , just scroll all the way down and we’ll make it really easy for ya with one click!

Copyright © 2011 Brad Montgomery. All rights reserved

The details:

Brad Montgomery is a laugh-out-loud funny motivational
speaker, humor at work expert and Meeting Energizer. Speaking. Facilitation. Customized High-Energy Content Games. Master of Ceremonies, & Copy Boy.

Reach Brad at 800.624.4280 http://www.BradMontgomery.com

© 2010 Brad Montgomery Productions Inc., All rights reserved.
You are welcome to use material from this newsletter
in whole or in part, as long as you include complete
attribution, including live web site link. Please also
notify me where the material will appear.
If you want to change your email address or unsubscribe,
please don’t email me. Click the link at the very bottom.
Only takes a second or two to leave or to make changes.
Thanks! But before you do, think about this: what if
the next newsletter has the winning lotto numbers, and
every reader wins… but you? Hey, it could happen.
So don’t be too hasty.

PRIVACY and SPAM POLICY:

First of all, I hate Spam…
(unless it’s fried). I never rent, trade or sell my
email list to anyone for any reason whatsoever. Not
even if they give me $1 Million. (If they give
me $3 Million, you might be in trouble, but

seriously, what are the chances?) You’ll never
get an unsolicited email from a stranger

as a result of joining this list. Not that
I’m not pretty strange, but… well… you get the idea.

TYPOS!

Finally, some readers love to find typos, grammar errors and other sundry goofs. I occasionally leave them in just to make those people happy. So if you found some… Yippee! It’s you’re lucky day.

If you’re still reading this far down, you REALLY need to find a hobby. It’s over! All done.

Seriously dude. It’s time to get back to work. Don’t you have some email to return or something?

Ok, now you’re just pushing it. You need some serious help with time management. Move on baby! This thing is over!

Since you’re still here, here’s a bonus YouTube video for you. This thing made me laugh. Hope you enjoy it. It is totally worth 4 minutes of your time. (And apparently you have 4 minutes.) It’s of an opera at a market in Europe. It’ll make you feel all warm and fuzzy inside. http://www.youtube.com/watch?v=N3sLHPjkpNE

You must be craving more. Why are you here? I bet you have something that you SHOULD be doing but don’t want to. Clean your desk. Get coffee. Call your mom.

There has to be a better way to procrastinate than this!

Since you’re here …might as well check out my blog. (Hey! If you can’t fight it, embrace it!)

How To Book a Motivational Speaker

Day 2 Of Your Requested Course

3 MORE Tips Choosing the Right Motivational Speaker

1. Consider the audio visual component of booking your

speaker. Your speaker should have a clear understanding

of what types of equipment he or she will need.

Ask potential motivational speakers

for it! Look for extravagant or wildly expensive

requests. (It may be well worth it, but it makes sense

to know what you’re getting yourself into.) It is

totally worth the investment of top quality AV equipment

to assure the success of your speaker investment. But at the same time, Brad has spoken from the back of a farm truck. Everything is possible…just know what you’re getting into.

2. Understand that your speaker will be traveling. This

fact will add some expense to your bottom line. Work with

your speaker to understand what the extra fees for travel

will be and how they will work. Find out what is and

is not included.

Details about how Brad handles travel::

http://www.bradmontgomery.com/motivational-speakers-faq/#m

3. Don’t book a prima donna. We are often surprised how

often we hear stories about speakers who demand unnecessary

“extras” for no reason. Ask your potential speaker about whether

they will fly first class, hire limos, or charge up unreasonable

road and travel expenses.

And check with their past references to find out what that speaker

is like at the event site. Are they edgy and difficult?

Are they demanding and unreasonable? Do they have “requirements”

that will just add to your head-ache factor? (For example

we heard of one speaker who demanded a fruit tray and a

specific brand of mineral water in a private

‘green room’ even though the event was informal and in

smaller town that made this particular requirement a pain.

There are plenty of professional speakers who would love to

work with you; find one that you’ll enjoy working with.

You want a speaker who is as committed to a successful

(and easy to produce) event as you are. Work hard to

find a speaker who has tons of experience without the ego

that often accompanies it.

4. Consider booking a motivational keynote speaker who can offer books, audio

products and other supporting materials. Many times your

audience will want to purchase your speakers’ books and

resources in order to follow up on the message. Make

sure your speaker can deliver.

Some clients love to pre-purchase products from their

speaker to give to the audience.

This idea has been

VERY successful for meeting planners, and audiences love it.

Audiences would almost ALWAYS prefer to get a book

(or tape or cd or shirt or….???) that is DIRECTLY related to

their keynote speaker than they would a silly clock,

another visor, or a water bottle.

Check with your potential speaker about discount

bulk purchases of resources.

Brad offers many products.

Learn more here:

motivational speaker store

================

Just Book Brad!

800.342.7420

================

Are you a believer in the power of levity and lightheartedness and its ability to help your organization get to where it deserves to be? Are you having trouble convincing the masses? Give us a call. We can help.

You received this email because at one time you have subscribed to this service. If you’d like to unsubscribe , just scroll all the way down and we’ll make it really easy for ya with one click!

Copyright © 2010 Brad Montgomery. All rights reserved

The details:

Brad Montgomery is a laugh-out-loud funny motivational
speaker, humor at work expert and Meeting Energizer. Speaking. Facilitation. Customized High-Energy Content Games. Master of Ceremonies, & Copy Boy.

Reach Brad at 800.624.4280 http://www.BradMontgomery.com

© 2010 Brad Montgomery Productions Inc., All rights reserved.
You are welcome to use material from this newsletter
in whole or in part, as long as you include complete
attribution, including live web site link. Please also
notify me where the material will appear.
If you want to change your email address or unsubscribe,
please don’t email me. Click the link at the very bottom.
Only takes a second or two to leave or to make changes.
Thanks! But before you do, think about this: what if
the next newsletter has the winning lotto numbers, and
every reader wins… but you? Hey, it could happen.
So don’t be too hasty.

PRIVACY and SPAM POLICY:

First of all, I hate Spam…
(unless it’s fried). I never rent, trade or sell my
email list to anyone for any reason whatsoever. Not
even if they give me $1 Million. (If they give
me $3 Million, you might be in trouble, but

seriously, what are the chances?) You’ll never
get an unsolicited email from a stranger

as a result of joining this list. Not that
I’m not pretty strange, but… well… you get the idea.

TYPOS!

Finally, some readers love to find typos, grammar errors and other sundry goofs. I occasionally leave them in just to make those people happy. So if you found some… Yippee! It’s you’re lucky day.

If you’re still reading this far down, you REALLY need to find a hobby. It’s over! All done.

Seriously dude. It’s time to get back to work. Don’t you have some email to return or something?

Ok, now you’re just pushing it. You need some serious help with time management. Move on baby! This thing is over!

Since you’re still here, here’s a bonus YouTube video for you. This thing made me laugh. Hope you enjoy it. It is totally worth 4 minutes of your time. (And apparently you have 4 minutes.) It’s of an opera at a market in Europe. It’ll make you feel all warm and fuzzy inside. http://www.youtube.com/watch?v=N3sLHPjkpNE

You must be craving more. Why are you here? I bet you have something that you SHOULD be doing but don’t want to. Clean your desk. Get coffee. Call your mom.

There has to be a better way to procrastinate than this!

Since you’re here …might as well check out my blog. (Hey! If you can’t fight it, embrace it!)

How To Book a Motivational Speaker

Day 1 Of Your Requested Course

4 Easy Tips for Choosing the Right Keynote Speaker

1. Book a speaker with a proven track record. Your

speaker should have a LONG list of happy clients. Ask

your prospective speaker to provide a list of RECENT

referrals.

One way to assure that you’ve got a real pro is to

book a CSP. Certified Speaking Professionals

are the meeting planners mark of excellence… and

booking a CSP can be like money in the bank.

Learn why you should care about CSPs here:

Keynote Speaker Award

2. If humor is important to you when selecting

a speaker (and it should be!), make sure your

speaker is ACTUALLY funny — and very clean. The

last thing you want is a keynote speaker who uses humor

that offends people in your group. Book a speaker

who understand and have tons of experience with

humor in the professional and corporate world.

How does Brad feel about crystal clean humor?

Learn more here:
Frequently Asked Questions about Keynote Speakers

3. Learn more about your speakers RECENT clients. Make

sure that your speaker has hundreds of references. Check

for a long list of past clients.

Check references (and make sure that the references are recent.)

And check with your potential speakers’ past clients to

make sure that your speaker is as professional OFF the

platform as he is ON the platform.

Learn more about Brad’s clients here: Brad’s Partial Client List

4. It’s VERY important to ask your potential keynote speaker a ton of

questions. Why should I book YOU? How do I know

you’ll deliver? Are you easy to work with? Can

you tailor your message to my group? You say you

are an expert… how do I know for sure? How do

you approach humor? How will my group feel after

they meet you?

Don’t stop asking questions until you know you have the

right person.

Not only will the answers to these questions help you pick the

right speaker, but having a dialoge with the speaker will help you

get a “feel” for your speaker. After all, if your speaker sounds

horrible on the phone, how will he sound in front of your group?

=================

Looking for a motivational speaker and want to ask BRAD some of those questions? Give us a call at 800.624.4280

==

Looking for more about motivational speakers?  Visit Brad’s blog.

You received this email because at one time you have subscribed to this service. If you’d like to unsubscribe , just scroll all the way down and we’ll make it really easy for ya with one click!

Copyright © 2010 Brad Montgomery. All rights reserved

The details:

Brad Montgomery is a laugh-out-loud funny motivational
speaker, humor at work expert and Meeting Energizer. Speaking. Facilitation. Customized High-Energy Content Games. Master of Ceremonies, & Copy Boy.

Reach Brad at 800.624.4280 http://www.BradMontgomery.com

© 2010 Brad Montgomery Productions Inc., All rights reserved.
You are welcome to use material from this newsletter
in whole or in part, as long as you include complete
attribution, including live web site link. Please also
notify me where the material will appear.
If you want to change your email address or unsubscribe,
please don’t email me. Click the link at the very bottom.
Only takes a second or two to leave or to make changes.
Thanks! But before you do, think about this: what if
the next newsletter has the winning lotto numbers, and
every reader wins… but you? Hey, it could happen.
So don’t be too hasty.

PRIVACY and SPAM POLICY:

First of all, I hate Spam…
(unless it’s fried). I never rent, trade or sell my
email list to anyone for any reason whatsoever. Not
even if they give me $1 Million. (If they give
me $3 Million, you might be in trouble, but

seriously, what are the chances?) You’ll never
get an unsolicited email from a stranger

as a result of joining this list. Not that
I’m not pretty strange, but… well… you get the idea.

TYPOS!

Finally, some readers love to find typos, grammar errors and other sundry goofs. I occasionally leave them in just to make those people happy. So if you found some… Yippee! It’s you’re lucky day.

If you’re still reading this far down, you REALLY need to find a hobby. It’s over! All done.

Seriously dude. It’s time to get back to work. Don’t you have some email to return or something?

Ok, now you’re just pushing it. You need some serious help with time management. Move on baby! This thing is over!

Since you’re still here, here’s a video of a flash mob performance in Seattle. I love it for two reasons. One, the energy is undeniable. I’d love to be part of one, and I’d love to witness one. Second, what killer marketing for the TV show. Hire some dancers, and let YouTube have it’s way. I wish I had thought of it.

You must be craving more. Why are you here? I bet you have something that you SHOULD be doing but don’t want to. Clean your desk. Get coffee. Call your mom.

There has to be a better way to procrastinate than this!

Since you’re here …might as well check out my blog. (Hey! If you can’t fight it, embrace it!)