Graduates of Brad’s How To Book a Speaker Course

You’ve finished your requested course.

It’s been a while….

It’s been some time since you went through my How to Book

the RIGHT KeynoteSpeaker Series.

I’ve provided you

with as much information about motivational keynote speakers as possible. Two quick thoughts:

1. I’d love to be of service. If you need help, either shoot

me an email ( Hit Reply! ) or give me a buzz at

the office. 800.624.4280

2. I’d love to be YOUR keynote speaker. I’d love to work with you. I’d

love to be on your team. I’ve given you the tools and the

information to book great speaker. I just wanted to make sure it

was obvious to you that I’d like to be the speaker you pick. : )

More questions? Check out TWO of my most Frequently Asked Questions.

(For the whole page of Frequently Asked Questions about motivational keynote speakers, go here.)

Looking

How To Book a Speaker

Day 4 Of Your Requested Course

4 Easy Tips for Choosing the Right Keynote Speaker

If you want your speaker to really connect with your

audience, then you want to make sure your speaker

is referring specifically to your groups needs,

stresses, success and fears.

Not only do tailored programs make your speaker more

relevant. But it makes your speaker more funny.

Big time more funny.

It’s one thing for your speaker to say something like,

“Your stresses can be difficult.” It is a whole other

hear something like, “Your Oversight Form 12-B can

really hurt!”

Your keynote speaker should take the time to know

group.

I’m most flattered when I work for a national company and

folks in the audience assume that I must be an

employee that they just haven’t met. They assume that I’m

an fellow employee because “there is no way an outsider

could know us so well.”

Customization and Tailoring are not the same thing. What

most meeting planners really want is

How To Book a Speaker

Day 4 Of Your Requested Course

4 Easy Tips for Choosing the Right Keynote Speaker

If you want your speaker to really connect with your

audience, then you want to make sure your keynote speaker

is referring specifically to your groups needs,

stresses, success and fears.

Not only do tailored programs make your speaker more

relevant. But it makes your speaker more funny.

Big time more funny.

It’s one thing for your motivational speaker to say something like,

“Your stresses can be difficult.” It is a whole other

hear something like, “Your Oversight Form 12-B can

really hurt!”

Your speaker should take the time to know

group.

I’m most flattered when I work for a national company and

folks in the audience assume that I must be an

employee that they just haven’t met. They assume that I’m

an fellow employee because “there is no way an outsider

could know us so well.”

Customization and Tailoring are not the same thing. What

most meeting planners really want is a

tailored program. Not a customized program.

How To Book a Motivational Speaker

Day 3 Of Your Requested Course

Get the Most “Bang for your Buck.”

1. Make sure your keynote speaker knows what you expect.

Speakers can do what they think is a great job

– but if they are delivering what they thought you

wanted… and not what you actually wanted –

nobody wins. Never be shy about laying out very specific

objectives for your speaker. Let them know how you

will quantify a successful event.

2. Make sure the room is set up right. If you are

hiring a pro keynote speaker who can deliver every time — and

you should — the only variable left is how well the

audience can see and hear the speaker. Setting the

distance between the audience and your keynote speaker,

arranging for a proper platform, professional sound,

and adequate lighting might not sound that important,

but it can (and has!) made the difference between a

standing ovation and total flop.

But making sure this stuff is correct is easy and

very cheap.

How To Book a Motivational Speaker

Day 2 Of Your Requested Course

3 MORE Tips Choosing the Right Motivational Speaker

1. Consider the audio visual component of booking your

speaker. Your speaker should have a clear understanding

of what types of equipment he or she will need.

Ask potential motivational speakers

for it! Look for extravagant or wildly expensive

requests. (It may be well worth it, but it makes sense

to know what you’re getting yourself into.) It is

totally worth the investment of top quality AV equipment

to assure the success of your speaker investment. But at the same time, Brad has spoken from the back of a farm truck. Everything is possible…just know what you’re getting into.

2. Understand that your speaker will be traveling. This

fact will add some expense to your bottom line. Work with

your speaker to understand what the extra fees for travel

will be and how they will work. Find out what is and

is not included.

Details about how

How To Book a Motivational Speaker

Day 1 Of Your Requested Course

4 Easy Tips for Choosing the Right Keynote Speaker

1. Book a speaker with a proven track record. Your

speaker should have a LONG list of happy clients. Ask

your prospective speaker to provide a list of RECENT

referrals.

One way to assure that you’ve got a real pro is to

book a CSP. Certified Speaking Professionals

are the meeting planners mark of excellence… and

booking a CSP can be like money in the bank.

Learn why you should care about CSPs here:

Keynote Speaker Award

2. If humor is important to you when selecting

a speaker (and it should be!), make sure your

speaker is ACTUALLY funny — and very clean. The

last thing you want is a keynote speaker who uses humor

that offends people in your group. Book a speaker

who understand and have tons of experience with

humor in the professional and corporate world.

How does Brad feel about crystal clean humor?

Learn more here:
Frequently Asked