How to Bring in Big-Name Speakers on a Low-Dollar Budget
Friday, June 30th, 2006How to Bring in Big-Name Speakers on a Low-Dollar Budget
By Laura Stack, MBA, CSP
“The Productivity Pro”
Chair, National Speakers Association (NSA) Meetings Industry Council (MIC)
Money is tight and times are tough. Meeting registration is down, and the budget isn't available for that big-name professional speaker you want to bring to your meeting. If you find a speaker you'd love to invite but can't quite swing the fee, you may want to try negotiation.
From the perspective of the professional speaker or bureau, the speaking fee represents both a paycheck and the value the speaker brings to your group. When approaching speakers for low or no fee arrangements, be sure to recognize them as valued partners critical to the success of your meeting, not a replaceable commodity. Be prepared with your negotiation ideas before calling the speaker, to show that you value their expertise and contribution.
Speakers must be fair to the clients who (Continue Reading…)

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